The Effect of Product Recommendation in Youtube to Consumer Impulsive Buying of Smartphone Product

Dimas Indiarto Sumiko, Anna Amalyah Agus

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Fingerprint

Dive into the research topics of 'The Effect of Product Recommendation in Youtube to Consumer Impulsive Buying of Smartphone Product'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science