@inproceedings{f307c37b204848abaa5321ef79787c51,
title = "The Effect of Product Recommendation in Youtube to Consumer Impulsive Buying of Smartphone Product",
abstract = "The use of Youtube as source of information is increasing specially in a context when consumers want to buy something. This study aims to understand the effect of product recommendation content on Youtube to increase the intention to buy impulsively the smartphone products in Indonesia. This study uses a quantitative approach. The questionnaire is used as an instrument for data collection. Respondent who were included in this study are 338 Youtube users in Indonesia who watched 'GadgetIn' Youtube channel at least in last year. Data is processed using the Structural Equation Modeling (SEM) method and using Lisrel 8.0 software. The result of the study concluded that certain signals characteristics have an effect on trust in recommender and product affection in order to create an impulsive buying behaviour of customers. ",
keywords = "affective trust, cognitive trust, impulsive buying, product affection, product recomendation, signaling theory",
author = "Sumiko, {Dimas Indiarto} and Agus, {Anna Amalyah}",
note = "Funding Information: This research was supported in part by 2020, the University of Indonesia Publisher Copyright: {\textcopyright} 2020 IEEE.; 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020 ; Conference date: 15-09-2020 Through 16-09-2020",
year = "2020",
month = sep,
day = "15",
doi = "10.1109/IC2IE50715.2020.9274622",
language = "English",
series = "2020 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "206--211",
editor = "Indra Hermawan and Rasyidin, {Muhammad Yusuf Bagus} and Malisa Huzaifa and {Ermis Ismail}, Iklima and Muharram, {Asep Taufik} and Anggi Mardiyono and Noorlela Marcheeta and Dewi Kurniawati and Yuly, {Ade Rahma} and Suhanda, {Ariawan Andi}",
booktitle = "2020 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020",
address = "United States",
}