TY - GEN
T1 - The Effect of Perceived Value and Mobile Game Loyalty on Mobile Game's In-app Purchase Intention
AU - Purnami, Luh Dyah
AU - Agus, Anna Amalyah
N1 - Publisher Copyright:
© 2020 IEEE.
PY - 2020/9/15
Y1 - 2020/9/15
N2 - Mobile game market is the fast-growing game market and accounted for more than a half of the global game market's revenue. Because of the promising future many game developers develop monetization strategy to gain more profit from the mobile game market. Thus, by knowing what drivers that influence gamer's purchase intention and loyalty expected to help game developer to expand their market share. Then, this study uses conclusive descriptive to gain insight by analyzing effect of perceived value toward game loyalty and in-app purchase intention. Moreover, this study also aims to investigate the effect of game loyalty toward user's intention to make in-app purchase. This research used purposive sampling and involved 240 Mobile Legend gamers in Indonesia. Data is processed with SEM using LISREL software version 8.8. The result shows perceived playfulness, perceived connectedness, perceived good price, and perceived reward are significantly influence mobile game loyalty. While perceived connectedness and perceived good price significantly influence in-app purchase intention. In the other side, Mobile game loyalty also has significant influence on in-app purchase intention. In addition, the result also found that perceived connectedness and perceived reward significantly influence perceived good price.
AB - Mobile game market is the fast-growing game market and accounted for more than a half of the global game market's revenue. Because of the promising future many game developers develop monetization strategy to gain more profit from the mobile game market. Thus, by knowing what drivers that influence gamer's purchase intention and loyalty expected to help game developer to expand their market share. Then, this study uses conclusive descriptive to gain insight by analyzing effect of perceived value toward game loyalty and in-app purchase intention. Moreover, this study also aims to investigate the effect of game loyalty toward user's intention to make in-app purchase. This research used purposive sampling and involved 240 Mobile Legend gamers in Indonesia. Data is processed with SEM using LISREL software version 8.8. The result shows perceived playfulness, perceived connectedness, perceived good price, and perceived reward are significantly influence mobile game loyalty. While perceived connectedness and perceived good price significantly influence in-app purchase intention. In the other side, Mobile game loyalty also has significant influence on in-app purchase intention. In addition, the result also found that perceived connectedness and perceived reward significantly influence perceived good price.
KW - in-app purchase intention
KW - mobile game
KW - mobile game loyalty
KW - perceived value
UR - http://www.scopus.com/inward/record.url?scp=85098947350&partnerID=8YFLogxK
U2 - 10.1109/IC2IE50715.2020.9274662
DO - 10.1109/IC2IE50715.2020.9274662
M3 - Conference contribution
AN - SCOPUS:85098947350
T3 - 2020 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020
SP - 224
EP - 229
BT - 2020 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020
A2 - Hermawan, Indra
A2 - Rasyidin, Muhammad Yusuf Bagus
A2 - Huzaifa, Malisa
A2 - Ermis Ismail, Iklima
A2 - Muharram, Asep Taufik
A2 - Mardiyono, Anggi
A2 - Marcheeta, Noorlela
A2 - Kurniawati, Dewi
A2 - Yuly, Ade Rahma
A2 - Suhanda, Ariawan Andi
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020
Y2 - 15 September 2020 through 16 September 2020
ER -