The Effect of Perceived Value and Mobile Game Loyalty on Mobile Game's In-app Purchase Intention

Luh Dyah Purnami, Anna Amalyah Agus

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

Mobile game market is the fast-growing game market and accounted for more than a half of the global game market's revenue. Because of the promising future many game developers develop monetization strategy to gain more profit from the mobile game market. Thus, by knowing what drivers that influence gamer's purchase intention and loyalty expected to help game developer to expand their market share. Then, this study uses conclusive descriptive to gain insight by analyzing effect of perceived value toward game loyalty and in-app purchase intention. Moreover, this study also aims to investigate the effect of game loyalty toward user's intention to make in-app purchase. This research used purposive sampling and involved 240 Mobile Legend gamers in Indonesia. Data is processed with SEM using LISREL software version 8.8. The result shows perceived playfulness, perceived connectedness, perceived good price, and perceived reward are significantly influence mobile game loyalty. While perceived connectedness and perceived good price significantly influence in-app purchase intention. In the other side, Mobile game loyalty also has significant influence on in-app purchase intention. In addition, the result also found that perceived connectedness and perceived reward significantly influence perceived good price.

Original languageEnglish
Title of host publication2020 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020
EditorsIndra Hermawan, Muhammad Yusuf Bagus Rasyidin, Malisa Huzaifa, Iklima Ermis Ismail, Asep Taufik Muharram, Anggi Mardiyono, Noorlela Marcheeta, Dewi Kurniawati, Ade Rahma Yuly, Ariawan Andi Suhanda
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages224-229
Number of pages6
ISBN (Electronic)9781728182476
DOIs
Publication statusPublished - 15 Sep 2020
Event3rd International Conference on Computer and Informatics Engineering, IC2IE 2020 - Depok, Indonesia
Duration: 15 Sep 202016 Sep 2020

Publication series

Name2020 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020

Conference

Conference3rd International Conference on Computer and Informatics Engineering, IC2IE 2020
Country/TerritoryIndonesia
CityDepok
Period15/09/2016/09/20

Keywords

  • in-app purchase intention
  • mobile game
  • mobile game loyalty
  • perceived value

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