TY - GEN
T1 - The Effect of Influencer Information and Video Characteristics on User Purchase Decision on Social Media
AU - Fitriani, Widia Resti
AU - Faizal, Felia Risky
AU - Handayani, Putu Wuri
N1 - Funding Information:
ACKNOWLEDGMENT This research is funded by Directorate of Research and Development, Universitas Indonesia under Hibah PUTI Pascasarjana No. NKB-106/UN2.RST/HKP.05.00/2022.
Publisher Copyright:
© 2022 IEEE.
PY - 2022
Y1 - 2022
N2 - Online reviews in videos are known to provide a more real product visualization and significantly impact purchasing decisions. This study examines the influence of information and characteristics of influencer review videos on social media on an online purchase decision. Information Acceptance Model theory examines the information characteristics of influencer review videos. The approach used in this study is a quantitative approach with 1,042 respondents. This study uses the Covariance-Based Structural Equation Modeling analysis method. The results showed the influence of information credibility factors, information quality, need for information, video characteristics, and the number of viewers, likes, comments, and interactions on product purchase intentions. However, information quality did not influence product purchase intentions. The contributions of this research are enriching concepts and knowledge about electronic word of mouth in the form of online reviews through video media and providing insight to sellers regarding the use of influencer video reviews for consideration in purchasing decisions.
AB - Online reviews in videos are known to provide a more real product visualization and significantly impact purchasing decisions. This study examines the influence of information and characteristics of influencer review videos on social media on an online purchase decision. Information Acceptance Model theory examines the information characteristics of influencer review videos. The approach used in this study is a quantitative approach with 1,042 respondents. This study uses the Covariance-Based Structural Equation Modeling analysis method. The results showed the influence of information credibility factors, information quality, need for information, video characteristics, and the number of viewers, likes, comments, and interactions on product purchase intentions. However, information quality did not influence product purchase intentions. The contributions of this research are enriching concepts and knowledge about electronic word of mouth in the form of online reviews through video media and providing insight to sellers regarding the use of influencer video reviews for consideration in purchasing decisions.
KW - influencer
KW - online video review
KW - purchase
KW - purchase intention
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=85141571353&partnerID=8YFLogxK
U2 - 10.1109/ICoICT55009.2022.9914880
DO - 10.1109/ICoICT55009.2022.9914880
M3 - Conference contribution
AN - SCOPUS:85141571353
T3 - 2022 10th International Conference on Information and Communication Technology, ICoICT 2022
SP - 41
EP - 46
BT - 2022 10th International Conference on Information and Communication Technology, ICoICT 2022
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 10th International Conference on Information and Communication Technology, ICoICT 2022
Y2 - 2 August 2022 through 3 August 2022
ER -