The purpose of this study was to determine and analyze the effect of direct and indirect implementation of Green Supply-Chain Management (GSCM) on the Performance Marketing and Competitiveness Mediation Paper Company in West Java province. Object This research is the paper company that existed in West Java Province, which amounts to 30 companies as well as a sample of research, while variables studied are Variable Green Supply- Chain Management, Company Competitiveness Variable and Variable of Paper Marketing Industry Performance in West Java Province. The method used SEM with Variance Based or Component Based with Software used is SmartPLS 3.0. On this research are identified that no effect of Competitiveness on Marketing Performance in Paper Companies in West Java Province.
|Journal||Journal of Physics: Conference Series|
|Publication status||Published - 18 May 2018|
|Event||4th International Seminar of Mathematics, Science and Computer Science Education, MSCEIS 2017 - Bandung, Indonesia|
Duration: 14 Oct 2017 → 14 Oct 2017