The effect of green supply chain management implementation to marketing performance through company competitiveness (study on paper industry in West Java)

O. Hijuzaman; Amy Yayuk Sri Rahayu; Kusnendi

doi:10.1088/1742-6596/1013/1/012165

The effect of green supply chain management implementation to marketing performance through company competitiveness (study on paper industry in West Java)

O. Hijuzaman, Amy Yayuk Sri Rahayu, Kusnendi

Department of Public Administration

Research output: Contribution to journal › Conference article › peer-review

1 Citation (Scopus)

Abstract

The purpose of this study was to determine and analyze the effect of direct and indirect implementation of Green Supply-Chain Management (GSCM) on the Performance Marketing and Competitiveness Mediation Paper Company in West Java province. Object This research is the paper company that existed in West Java Province, which amounts to 30 companies as well as a sample of research, while variables studied are Variable Green Supply- Chain Management, Company Competitiveness Variable and Variable of Paper Marketing Industry Performance in West Java Province. The method used SEM with Variance Based or Component Based with Software used is SmartPLS 3.0. On this research are identified that no effect of Competitiveness on Marketing Performance in Paper Companies in West Java Province.

Original language	English
Article number	012165
Journal	Journal of Physics: Conference Series
Volume	1013
Issue number	1
DOIs	https://doi.org/10.1088/1742-6596/1013/1/012165
Publication status	Published - 18 May 2018
Event	4th International Seminar of Mathematics, Science and Computer Science Education, MSCEIS 2017 - Bandung, Indonesia Duration: 14 Oct 2017 → 14 Oct 2017

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10.1088/1742-6596/1013/1/012165

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abstract = "The purpose of this study was to determine and analyze the effect of direct and indirect implementation of Green Supply-Chain Management (GSCM) on the Performance Marketing and Competitiveness Mediation Paper Company in West Java province. Object This research is the paper company that existed in West Java Province, which amounts to 30 companies as well as a sample of research, while variables studied are Variable Green Supply- Chain Management, Company Competitiveness Variable and Variable of Paper Marketing Industry Performance in West Java Province. The method used SEM with Variance Based or Component Based with Software used is SmartPLS 3.0. On this research are identified that no effect of Competitiveness on Marketing Performance in Paper Companies in West Java Province.",

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AB - The purpose of this study was to determine and analyze the effect of direct and indirect implementation of Green Supply-Chain Management (GSCM) on the Performance Marketing and Competitiveness Mediation Paper Company in West Java province. Object This research is the paper company that existed in West Java Province, which amounts to 30 companies as well as a sample of research, while variables studied are Variable Green Supply- Chain Management, Company Competitiveness Variable and Variable of Paper Marketing Industry Performance in West Java Province. The method used SEM with Variance Based or Component Based with Software used is SmartPLS 3.0. On this research are identified that no effect of Competitiveness on Marketing Performance in Paper Companies in West Java Province.

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The effect of green supply chain management implementation to marketing performance through company competitiveness (study on paper industry in West Java)

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