The effect of green supply chain management implementation to marketing performance through company competitiveness (study on paper industry in West Java)

O. Hijuzaman, Amy Yayuk Sri Rahayu, Kusnendi

Research output: Contribution to journalConference articlepeer-review

Abstract

The purpose of this study was to determine and analyze the effect of direct and indirect implementation of Green Supply-Chain Management (GSCM) on the Performance Marketing and Competitiveness Mediation Paper Company in West Java province. Object This research is the paper company that existed in West Java Province, which amounts to 30 companies as well as a sample of research, while variables studied are Variable Green Supply- Chain Management, Company Competitiveness Variable and Variable of Paper Marketing Industry Performance in West Java Province. The method used SEM with Variance Based or Component Based with Software used is SmartPLS 3.0. On this research are identified that no effect of Competitiveness on Marketing Performance in Paper Companies in West Java Province.

Original languageEnglish
Article number012165
JournalJournal of Physics: Conference Series
Volume1013
Issue number1
DOIs
Publication statusPublished - 18 May 2018
Event4th International Seminar of Mathematics, Science and Computer Science Education, MSCEIS 2017 - Bandung, Indonesia
Duration: 14 Oct 201714 Oct 2017

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