This research aims to analyze the effect of convenience and self-efficacy on the consumption experience, including the mediating effect of emotion. Data used in this study are primary data obtained by questionnaires of 300 respondents. The sample collection techniques use purposive sampling. Validity and reliability are used for the instrument tests and structural equation modelling (SEM) is used for hypothesis testing. The result shows that there are positive effects of convenience and self-efficacy on the consumption experience, and emotion can have a positive mediation effect.
|Name||Advances in Social Science, Education and Humanities Research|
|Conference||3rd International Conference on Vocational Higher Education (ICVHE 2018)|
|Period||2/08/18 → 4/08/18|
- consumption experience