The Effect of Convenience and Self-Efficacy Factors on the Consumption Experience, Mediated by Emotion

Darra Pradita Hidayat, Hardika Widi Satria

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This research aims to analyze the effect of convenience and self-efficacy on the consumption experience, including the mediating effect of emotion. Data used in this study are primary data obtained by questionnaires of 300 respondents. The sample collection techniques use purposive sampling. Validity and reliability are used for the instrument tests and structural equation modelling (SEM) is used for hypothesis testing. The result shows that there are positive effects of convenience and self-efficacy on the consumption experience, and emotion can have a positive mediation effect.
Original languageEnglish
Title of host publicationProceedings of The 3rd International Conference on Vocational Higher Education (ICVHE 2018)
PublisherAtlantis Press
Pages162-171
Number of pages10
Volume426
ISBN (Electronic)978-94-6252-947-2
DOIs
Publication statusPublished - 3 Apr 2020
Event3rd International Conference on Vocational Higher Education (ICVHE 2018): “Understanding Digital World. From Theory to Practices.” - Batam, Indonesia
Duration: 2 Aug 20184 Aug 2018

Publication series

NameAdvances in Social Science, Education and Humanities Research
PublisherAtlantis Press
Volume426
ISSN (Electronic)2352-5398

Conference

Conference3rd International Conference on Vocational Higher Education (ICVHE 2018)
Country/TerritoryIndonesia
CityBatam
Period2/08/184/08/18

Keywords

  • convenience
  • self-efficacy
  • emotion
  • consumption experience
  • m-commerce
  • utilitarian
  • hedonic

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