@inproceedings{73190a3023604af09959d51077c4a07f,
title = "The Effect of Convenience and Self-Efficacy Factors on the Consumption Experience, Mediated by Emotion",
abstract = "This research aims to analyze the effect of convenience and self-efficacy on the consumption experience, including the mediating effect of emotion. Data used in this study are primary data obtained by questionnaires of 300 respondents. The sample collection techniques use purposive sampling. Validity and reliability are used for the instrument tests and structural equation modelling (SEM) is used for hypothesis testing. The result shows that there are positive effects of convenience and self-efficacy on the consumption experience, and emotion can have a positive mediation effect.",
keywords = "convenience, self-efficacy, emotion, consumption experience, m-commerce, utilitarian, hedonic",
author = "Hidayat, {Darra Pradita} and Satria, {Hardika Widi}",
year = "2020",
month = apr,
day = "3",
doi = "10.2991/assehr.k.200331.138",
language = "English",
volume = "426",
series = "Advances in Social Science, Education and Humanities Research",
publisher = "Atlantis Press",
pages = "162--171",
booktitle = "Proceedings of The 3rd International Conference on Vocational Higher Education (ICVHE 2018)",
address = "Netherlands",
note = "3rd International Conference on Vocational Higher Education (ICVHE 2018) : “Understanding Digital World. From Theory to Practices.” ; Conference date: 02-08-2018 Through 04-08-2018",
}