The Dynamics of Traditional and Contemporary Angklung Development as a Tourist Attraction Based on Social Creativity in Saung Angklung Udjo

Social creativity is one of the main keys to the continuity and sustainability of creative tourist attraction developments. The sustainability of social creativity occurs when the community is directly involved as active participants in the creative activities and also economically benefits. This study reports on the results from qualitative research that examined the dynamics of the traditional and contemporary angklung socially creative tourist attractions in Saung Angklung Udjo (SAU), Bandung, West Java. The dynamics of the angklung traditional to contemporary development were found to be caused by the continual shared individual creativity to social creativity processes that allowed the local people to benefit from the resulting product. The development of the creative tourism attractions in SAU was also a response to the spirit of the changing times that meant that the angklung attractions were attracting significant attention. The authors hope that the SAU creative attraction development process based on social creativity can be a creative tourism model across Indonesia.