TY - GEN
T1 - The determinants of consumer purchase intention of online game voucher
T2 - 2nd International Conference on Data Science and Information Technology, DSIT 2019
AU - Yuniar, Ligar Patra
AU - Hidayanto, Achmad N.
AU - Ruldeviyani, Yova
AU - Budi, Nur Fitriah A.
N1 - Publisher Copyright:
© 2019 Association for Computing Machinery.
PY - 2019/7/19
Y1 - 2019/7/19
N2 - This study aims to determine the factors that influence consumer purchase intention in using online game voucher provider sites. To answer the research question, this study adopted previous theory namely TAM and Affect-Behavior-Cognition (ABC). Data collection research was conducted by disseminating online questionnaires. The sample criteria used in this study are people who have played online games who have or have never used UPoint to purchase online game vouchers and have enough knowledge of UPoint Store online game voucher sales sites. Finally, the collected data was processed by using Structural Equation Modelling by SMARTPLS. From the research, it can be concluded that the factors that influence consumer purchase intention are: Technology Attributes in the form of Perceived Ease of Use, Perceived Usefulness and Perceived Risk, and Product attributes in the form of Product Price and Product Quality. Attitude, satisfaction affects consumer purchase intention through the Stickiness factor.
AB - This study aims to determine the factors that influence consumer purchase intention in using online game voucher provider sites. To answer the research question, this study adopted previous theory namely TAM and Affect-Behavior-Cognition (ABC). Data collection research was conducted by disseminating online questionnaires. The sample criteria used in this study are people who have played online games who have or have never used UPoint to purchase online game vouchers and have enough knowledge of UPoint Store online game voucher sales sites. Finally, the collected data was processed by using Structural Equation Modelling by SMARTPLS. From the research, it can be concluded that the factors that influence consumer purchase intention are: Technology Attributes in the form of Perceived Ease of Use, Perceived Usefulness and Perceived Risk, and Product attributes in the form of Product Price and Product Quality. Attitude, satisfaction affects consumer purchase intention through the Stickiness factor.
KW - Affect-behavior-cognition (ABC)
KW - Purchase intention
KW - Stickiness
KW - TAM
KW - UPoint
UR - http://www.scopus.com/inward/record.url?scp=85072813045&partnerID=8YFLogxK
U2 - 10.1145/3352411.3352428
DO - 10.1145/3352411.3352428
M3 - Conference contribution
AN - SCOPUS:85072813045
T3 - ACM International Conference Proceeding Series
SP - 104
EP - 110
BT - Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019
PB - Association for Computing Machinery
Y2 - 19 July 2019 through 21 July 2019
ER -