This study aims to determine the factors that influence consumer purchase intention in using online game voucher provider sites. To answer the research question, this study adopted previous theory namely TAM and Affect-Behavior-Cognition (ABC). Data collection research was conducted by disseminating online questionnaires. The sample criteria used in this study are people who have played online games who have or have never used UPoint to purchase online game vouchers and have enough knowledge of UPoint Store online game voucher sales sites. Finally, the collected data was processed by using Structural Equation Modelling by SMARTPLS. From the research, it can be concluded that the factors that influence consumer purchase intention are: Technology Attributes in the form of Perceived Ease of Use, Perceived Usefulness and Perceived Risk, and Product attributes in the form of Product Price and Product Quality. Attitude, satisfaction affects consumer purchase intention through the Stickiness factor.