The determinants of consumer purchase intention of online game voucher: A case study of upoint online store

Ligar Patra Yuniar, Achmad N. Hidayanto, Yova Ruldeviyani, Nur Fitriah A. Budi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

This study aims to determine the factors that influence consumer purchase intention in using online game voucher provider sites. To answer the research question, this study adopted previous theory namely TAM and Affect-Behavior-Cognition (ABC). Data collection research was conducted by disseminating online questionnaires. The sample criteria used in this study are people who have played online games who have or have never used UPoint to purchase online game vouchers and have enough knowledge of UPoint Store online game voucher sales sites. Finally, the collected data was processed by using Structural Equation Modelling by SMARTPLS. From the research, it can be concluded that the factors that influence consumer purchase intention are: Technology Attributes in the form of Perceived Ease of Use, Perceived Usefulness and Perceived Risk, and Product attributes in the form of Product Price and Product Quality. Attitude, satisfaction affects consumer purchase intention through the Stickiness factor.

Original languageEnglish
Title of host publicationProceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019
PublisherAssociation for Computing Machinery
Pages104-110
Number of pages7
ISBN (Electronic)9781450371414
DOIs
Publication statusPublished - 19 Jul 2019
Event2nd International Conference on Data Science and Information Technology, DSIT 2019 - Seoul, Korea, Republic of
Duration: 19 Jul 201921 Jul 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference2nd International Conference on Data Science and Information Technology, DSIT 2019
CountryKorea, Republic of
CitySeoul
Period19/07/1921/07/19

Keywords

  • Affect-behavior-cognition (ABC)
  • Purchase intention
  • Stickiness
  • TAM
  • UPoint

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