The conventional and islamic banking services mix: A qualitative study

Mas Elok Masyrifah, Sri Rahayu Hijrah Hati

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study aims to explore Muslim consumers’ perceptions towards the conventional and Islamic banking services mix. The data were collected using in-depth interviews with 30 respondents. The respondents were asked about their perceptions towards the conventional and Islamic banks services mix, which consists of product, price, place, promotion, process, people, and physical evidence. The study shows that, in general, Muslim consumers have a much more positive perception towards conventional banks than Islamic banks. The study implies that Islamic banks should improve their services mix so consumers can develop more positive perceptions towards these banks.

Original languageEnglish
Title of host publicationProceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020
Subtitle of host publicationSustainable Economic development, Innovation Management, and Global Growth
EditorsKhalid S. Soliman
PublisherInternational Business Information Management Association, IBIMA
Pages5322-5330
Number of pages9
ISBN (Electronic)9780986041990
Publication statusPublished - 1 Jan 2017
Event30th International Business Information Management Association Conference - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, IBIMA 2017 - Madrid, Spain
Duration: 8 Nov 20179 Nov 2017

Publication series

NameProceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth
Volume2017-January

Conference

Conference30th International Business Information Management Association Conference - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, IBIMA 2017
Country/TerritorySpain
CityMadrid
Period8/11/179/11/17

Keywords

  • Conventional bank
  • Islamic bank
  • Marketing mix
  • Perception

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