The cellular voice traffic profiling spatial urban land use for South Jakarta

Cellular traffic in the literature can be classified into voice, SMS, and data. Along with the rapid development of internet technology, a cellular operator is required to have spatial-based customer behavior information as the primary data in making business policy. The use of cell phone in Jakarta is remarkably recorded, while competitors among cell phone providers unavoidably follow the costumers' behaviors. Combined methods are applied such as statistical analysis of ANOVA and multiple comparison tests supplemented by the spatial techniques using Geographic Information System (GIS) to review the time and area differences of the voice traffic changes. A cellular provider name Indosat is chosen as a case of voice traffic model data. Simple land-use types of residential classifications are set up and isolated rings of Von Thunen are reconstructed to explain more on the relationship between voice traffic of cell phone and land use distribution. The result of research indicates that the voice traffic highly varies among residential strata and commercial areas. In addition, voice traffics vary between weekdays and weekends depending on the accumulated users.