The Beauty Myth, Cosmetics Industry, and Instagram

Research output: Chapter in Book/Report/Conference proceedingChapter


This article reviews the developing of beauty myth among Instagram users and the role of cosmetics industry in the dissemination beauty myth. This is a literature review conducted by exploring previous studies relevant with the spread of beauty myth through Instagram and the influence of the cosmetic industry. This article employs a feminist approach, more specifically Simone de Beauvoir’s work related with the beauty myth. Beauty myth is something that has been developed and narrated for years. Beauty myth is a standard of beauty that is believed to apply universally. This myth designates beauty as a new shackle for women who have entered the public sector. The cosmetic industry also develops linearly with the growth of internet users. It is the industry that profits the most from the spread of beauty myth. This myth continues to increase in complexity with the development of digital era, especially on social media platform like Instagram as it serves as a breeding ground for the dynamic dissemination of this myth. The emergence of Influencers on Instagram introduces a complex self-image to women. This self-image on Instagram is affected by negotiations among its users as their faces are represented digitally on the platform. This article analyzes the intricate link between beauty myth, the cosmetic industry, and their development in this era of social media platform, specifically on Instagram.
Original languageEnglish
Title of host publication Proceedings of the fourth Asia-Pacific Research in Social Sciences and Humanities, Arts and Humanities Stream (AHS-APRISH 2019)
PublisherAtlantis Press
ISBN (Print)978-2-38476-058-9
Publication statusPublished - 29 May 2023

Publication series

NameAdvances in Social Science, Education and Humanities Research
ISSN (Print)2731-8060
ISSN (Electronic)2352-5398


  • Beauty Myth
  • Cosmetic Industry
  • Instagram
  • Self-image


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