The antecedents of hashtag and geotag use in smart tourism: case study in Indonesia

Dina Febrianti Krisna; Putu Wuri Handayani; Fatimah Azzahro

doi:10.1080/10941665.2019.1665559

The antecedents of hashtag and geotag use in smart tourism: case study in Indonesia

Dina Febrianti Krisna, Putu Wuri Handayani, Fatimah Azzahro

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)

Abstract

This study aims to determine what factors that motivate users to use the hashtag and geotag features on Instagram while traveling. It also seeks to determine the relationship between using Instagram features, traveling experience, expectation, confirmation, and satisfaction on traveling journeys. This study collected data from 606 Indonesian travelers. Then, the data analysed using covariance-based structural equation modelling. Results show that the use of hashtags and geotags during traveling improve their satisfaction. Additionally, information seeking, chronicling, and etiquette are found to be influencing hashtag use. Meanwhile, geotag use are influenced by geotag enjoyment and anticipated rewards.

Original language	English
Pages (from-to)	1141-1154
Number of pages	14
Journal	Asia Pacific Journal of Tourism Research
Volume	24
Issue number	12
DOIs	https://doi.org/10.1080/10941665.2019.1665559
Publication status	Published - 2 Dec 2019

Keywords

Asia-Pacific
geotag
hashtag
Indonesia
Instagram
Social media
tourism
travel
travel destination
travel satisfaction

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10.1080/10941665.2019.1665559

Cite this

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title = "The antecedents of hashtag and geotag use in smart tourism: case study in Indonesia",

abstract = "This study aims to determine what factors that motivate users to use the hashtag and geotag features on Instagram while traveling. It also seeks to determine the relationship between using Instagram features, traveling experience, expectation, confirmation, and satisfaction on traveling journeys. This study collected data from 606 Indonesian travelers. Then, the data analysed using covariance-based structural equation modelling. Results show that the use of hashtags and geotags during traveling improve their satisfaction. Additionally, information seeking, chronicling, and etiquette are found to be influencing hashtag use. Meanwhile, geotag use are influenced by geotag enjoyment and anticipated rewards.",

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KW - travel destination

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The antecedents of hashtag and geotag use in smart tourism: case study in Indonesia

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