The Antecedents of Customer Intention to Use Mobile Health: An Application of Extended Technology Acceptance Model

Tigor Pantoro Hamonangan, Daniel Tumpal Hamonangan Aruan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The recent development of information technology has changed how individuals access services via online public transportation, e-marketplace, e-commerce, as well as ehealthcare. As the COVID-19 pandemic forces the customers to minimize contact with the service providers, they begin to use e-healthcare for their daily needs, medical consultations, online medicine purchases, even COVID-19 test appointments can be arranged using this application. The purpose of this study is to examine the main drivers of customer intention to use mobile health. The study applies the Extended Technology Acceptance Model. The study also adds external variables that are affecting customer's intention to use were added to the model. The data was collected through online surveys, consisting of two hundred respondents of mobile health users. The data was analyzed using structural equation models, the result shows that customer's intention to use e-healthcare application is heavily influenced by perceived usefulness and perceived ease of use, as well as subjective norm, health consciousness, and communication effectiveness. Furthermore, this study also offers tangible recommendations of improvement for current mobile healthcare companies.

Original languageEnglish
Title of host publicationICMEM 2021 - 2021 6th International Conference on Management in Emerging Markets
Subtitle of host publicationNurturing New Business Landscapes to Embrace the Next to Normal, Proceeding
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781665440264
DOIs
Publication statusPublished - 2021
Event6th International Conference on Management in Emerging Markets, ICMEM 2021 - Virtual, Online, Indonesia
Duration: 11 Aug 202113 Aug 2021

Publication series

NameICMEM 2021 - 2021 6th International Conference on Management in Emerging Markets: Nurturing New Business Landscapes to Embrace the Next to Normal, Proceeding

Conference

Conference6th International Conference on Management in Emerging Markets, ICMEM 2021
Country/TerritoryIndonesia
CityVirtual, Online
Period11/08/2113/08/21

Keywords

  • Extended Technology Acceptance Model
  • Intention to use mobile health
  • The Antecedents of mobile health's customer.

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