TY - GEN
T1 - The Antecedents of Customer Intention to Use Mobile Health
T2 - 6th International Conference on Management in Emerging Markets, ICMEM 2021
AU - Hamonangan, Tigor Pantoro
AU - Aruan, Daniel Tumpal Hamonangan
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - The recent development of information technology has changed how individuals access services via online public transportation, e-marketplace, e-commerce, as well as ehealthcare. As the COVID-19 pandemic forces the customers to minimize contact with the service providers, they begin to use e-healthcare for their daily needs, medical consultations, online medicine purchases, even COVID-19 test appointments can be arranged using this application. The purpose of this study is to examine the main drivers of customer intention to use mobile health. The study applies the Extended Technology Acceptance Model. The study also adds external variables that are affecting customer's intention to use were added to the model. The data was collected through online surveys, consisting of two hundred respondents of mobile health users. The data was analyzed using structural equation models, the result shows that customer's intention to use e-healthcare application is heavily influenced by perceived usefulness and perceived ease of use, as well as subjective norm, health consciousness, and communication effectiveness. Furthermore, this study also offers tangible recommendations of improvement for current mobile healthcare companies.
AB - The recent development of information technology has changed how individuals access services via online public transportation, e-marketplace, e-commerce, as well as ehealthcare. As the COVID-19 pandemic forces the customers to minimize contact with the service providers, they begin to use e-healthcare for their daily needs, medical consultations, online medicine purchases, even COVID-19 test appointments can be arranged using this application. The purpose of this study is to examine the main drivers of customer intention to use mobile health. The study applies the Extended Technology Acceptance Model. The study also adds external variables that are affecting customer's intention to use were added to the model. The data was collected through online surveys, consisting of two hundred respondents of mobile health users. The data was analyzed using structural equation models, the result shows that customer's intention to use e-healthcare application is heavily influenced by perceived usefulness and perceived ease of use, as well as subjective norm, health consciousness, and communication effectiveness. Furthermore, this study also offers tangible recommendations of improvement for current mobile healthcare companies.
KW - Extended Technology Acceptance Model
KW - Intention to use mobile health
KW - The Antecedents of mobile health's customer.
UR - http://www.scopus.com/inward/record.url?scp=85138402320&partnerID=8YFLogxK
U2 - 10.1109/ICMEM53145.2021.9869410
DO - 10.1109/ICMEM53145.2021.9869410
M3 - Conference contribution
AN - SCOPUS:85138402320
T3 - ICMEM 2021 - 2021 6th International Conference on Management in Emerging Markets: Nurturing New Business Landscapes to Embrace the Next to Normal, Proceeding
BT - ICMEM 2021 - 2021 6th International Conference on Management in Emerging Markets
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 11 August 2021 through 13 August 2021
ER -