The era of internet and mobile phones have changed business models in many industries, including news and media in Indonesia. Media companies are forced to shift their business model from selling offline newspaper to digitalizing their services. As a key to surviving in online media industry, many companies obsess with improving the level of user engagement. Providing comment feature in the news portal is one of possible ways to achieve better user engagement. However, the motivation that may drive users to use the comment feature is rather under research, especially in Indonesia. Thus, the purpose of the research is to determine antecedents of users' intention to use comment feature on the online news portal. Using data collected from 334 respondents, we find that agreeableness, entertainment, impact, narcissism, and public opinion significantly influence user intention to use comment feature in online news portal.
|Number of pages||13|
|Journal||Journal of Theoretical and Applied Information Technology|
|Publication status||Published - 31 Jul 2020|
- Online News
- User Comments
- User Engagement
- User Motivation Factors