TY - JOUR
T1 - The antecedent of user motivation to use comment feature in Indonesia online news portal
AU - Budi, Indra
AU - Karsanda, Pinto Luhur
AU - Azzahro, Fatimah
N1 - Publisher Copyright:
© 2020 Little Lion Scientific. All rights reserved.
PY - 2020/7/31
Y1 - 2020/7/31
N2 - The era of internet and mobile phones have changed business models in many industries, including news and media in Indonesia. Media companies are forced to shift their business model from selling offline newspaper to digitalizing their services. As a key to surviving in online media industry, many companies obsess with improving the level of user engagement. Providing comment feature in the news portal is one of possible ways to achieve better user engagement. However, the motivation that may drive users to use the comment feature is rather under research, especially in Indonesia. Thus, the purpose of the research is to determine antecedents of users' intention to use comment feature on the online news portal. Using data collected from 334 respondents, we find that agreeableness, entertainment, impact, narcissism, and public opinion significantly influence user intention to use comment feature in online news portal.
AB - The era of internet and mobile phones have changed business models in many industries, including news and media in Indonesia. Media companies are forced to shift their business model from selling offline newspaper to digitalizing their services. As a key to surviving in online media industry, many companies obsess with improving the level of user engagement. Providing comment feature in the news portal is one of possible ways to achieve better user engagement. However, the motivation that may drive users to use the comment feature is rather under research, especially in Indonesia. Thus, the purpose of the research is to determine antecedents of users' intention to use comment feature on the online news portal. Using data collected from 334 respondents, we find that agreeableness, entertainment, impact, narcissism, and public opinion significantly influence user intention to use comment feature in online news portal.
KW - Indonesia
KW - Online News
KW - User Comments
KW - User Engagement
KW - User Motivation Factors
UR - http://www.scopus.com/inward/record.url?scp=85090150984&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85090150984
SN - 1992-8645
VL - 98
SP - 2763
EP - 2775
JO - Journal of Theoretical and Applied Information Technology
JF - Journal of Theoretical and Applied Information Technology
IS - 14
ER -