The analysis of user's intention in using mobile payment: A case of Yap!

I. Gede Adi Surya Atmajaya, Putu Wuri Handayani, Ave Adriana Pinem, Fatimah Azzahro

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study discusses the acceptance of mobile payment in Indonesia using the case study of mobile payment YAP. The model used in the research is TAM (Technology Acceptance Model) and the analysis process uses SEM-PLS (Structural Equation Modeling-Partial Least Square). This research is a quantitative research by using analysis of primary data in the form of questionnaires distributed to all of YAP users. The results of the study show that a person's main factor in using the YAP mobile payment services is influenced by one's experience in using mobile payment services (at least toward using) and social influence from other person (perceived social influence). The expected experience is supported by the perception of benefits from the mobile payment services. This perception of benefits is influenced by the level of ease and degree of conformity of a person's habits in making payment transactions. This can be used by mobile payment service providers to create services with applications that are easy to use, convenient, and have the power of interest for users such as giving a gimmick to certain payment transactions.

Original languageEnglish
Title of host publicationMulti Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on ICT, Society and Human Beings 2019, Connected Smart Cities 2019 and Web Based Communities and Social Media 2019
EditorsPiet Kommers, Guo Chao Peng, Luis Rodrigues
PublisherIADIS Press
Pages127-134
Number of pages8
ISBN (Electronic)9789898533906
Publication statusPublished - 1 Jan 2019
Event12th International Conference on ICT, Society and Human Beings, ICT 2019, 5th International Conference on Connected Smart Cities, CSC 2019 and the 16th International Conference on Web Based Communities and Social Media, WBC 2019 - Porto, Portugal
Duration: 17 Jul 201919 Jul 2019

Publication series

NameMulti Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on ICT, Society and Human Beings 2019, Connected Smart Cities 2019 and Web Based Communities and Social Media 2019

Conference

Conference12th International Conference on ICT, Society and Human Beings, ICT 2019, 5th International Conference on Connected Smart Cities, CSC 2019 and the 16th International Conference on Web Based Communities and Social Media, WBC 2019
Country/TerritoryPortugal
CityPorto
Period17/07/1919/07/19

Keywords

  • Mobile Payment
  • TAM
  • User Acceptance
  • Yap!

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