@inproceedings{cddbacb679ab4c0285ba42c24c82d249,
title = "The analysis of user's intention in using mobile payment: A case of Yap!",
abstract = "This study discusses the acceptance of mobile payment in Indonesia using the case study of mobile payment YAP. The model used in the research is TAM (Technology Acceptance Model) and the analysis process uses SEM-PLS (Structural Equation Modeling-Partial Least Square). This research is a quantitative research by using analysis of primary data in the form of questionnaires distributed to all of YAP users. The results of the study show that a person's main factor in using the YAP mobile payment services is influenced by one's experience in using mobile payment services (at least toward using) and social influence from other person (perceived social influence). The expected experience is supported by the perception of benefits from the mobile payment services. This perception of benefits is influenced by the level of ease and degree of conformity of a person's habits in making payment transactions. This can be used by mobile payment service providers to create services with applications that are easy to use, convenient, and have the power of interest for users such as giving a gimmick to certain payment transactions.",
keywords = "Mobile Payment, TAM, User Acceptance, Yap!",
author = "{Gede Adi Surya Atmajaya}, I. and Handayani, {Putu Wuri} and Pinem, {Ave Adriana} and Fatimah Azzahro",
year = "2019",
month = jan,
day = "1",
language = "English",
series = "Multi Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on ICT, Society and Human Beings 2019, Connected Smart Cities 2019 and Web Based Communities and Social Media 2019",
publisher = "IADIS Press",
pages = "127--134",
editor = "Piet Kommers and Peng, {Guo Chao} and Luis Rodrigues",
booktitle = "Multi Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on ICT, Society and Human Beings 2019, Connected Smart Cities 2019 and Web Based Communities and Social Media 2019",
note = "12th International Conference on ICT, Society and Human Beings, ICT 2019, 5th International Conference on Connected Smart Cities, CSC 2019 and the 16th International Conference on Web Based Communities and Social Media, WBC 2019 ; Conference date: 17-07-2019 Through 19-07-2019",
}