The Acceptance of Pay Later Payment Usage on Business-To-Consumer Online Marketplace in Indonesia

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Pay Later is a new payment method that allows consumers to buy products using installments with a certain deadline. Pay Later have been adopted by various online marketplaces and increased during the COVID-19. This study aims to seek light on Pay Later payment method adoption on business-to-consumer (B2C) online marketplace in Indonesia using the modification of the Technology Acceptance Model (TAM). This study uses the Partial Least Square Structural Equation Modelling (PLS-SEM) analysis method with the help of SmartPLS 3.0 and a survey filled out by 1,141 respondents. The results showed that perceived usefulness, perceived ease of use, social influence, lifestyle compatibility, consumer trust, perceived risk, and debt attitude influence the users' intention to adopt/use Pay Later, and the intention is proven to influence the actual use of Pay Later in B2C online marketplace in Indonesia.

Original languageEnglish
Title of host publicationProceedings - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages187-192
Number of pages6
ISBN (Electronic)9781665427333
DOIs
Publication statusPublished - 2021
Event3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021 - Virtual, Online, Indonesia
Duration: 28 Oct 202129 Oct 2021

Publication series

NameProceedings - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021

Conference

Conference3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
Country/TerritoryIndonesia
CityVirtual, Online
Period28/10/2129/10/21

Keywords

  • actual usage
  • business-to-consumer
  • Indonesia
  • online marketplace
  • Pay Later

Fingerprint

Dive into the research topics of 'The Acceptance of Pay Later Payment Usage on Business-To-Consumer Online Marketplace in Indonesia'. Together they form a unique fingerprint.

Cite this