TY - GEN
T1 - The Acceptance of Pay Later Payment Usage on Business-To-Consumer Online Marketplace in Indonesia
AU - Maurizka, Salsabila
AU - Handayani, Putu Wuri
AU - Pinem, Ave Adriana
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - Pay Later is a new payment method that allows consumers to buy products using installments with a certain deadline. Pay Later have been adopted by various online marketplaces and increased during the COVID-19. This study aims to seek light on Pay Later payment method adoption on business-to-consumer (B2C) online marketplace in Indonesia using the modification of the Technology Acceptance Model (TAM). This study uses the Partial Least Square Structural Equation Modelling (PLS-SEM) analysis method with the help of SmartPLS 3.0 and a survey filled out by 1,141 respondents. The results showed that perceived usefulness, perceived ease of use, social influence, lifestyle compatibility, consumer trust, perceived risk, and debt attitude influence the users' intention to adopt/use Pay Later, and the intention is proven to influence the actual use of Pay Later in B2C online marketplace in Indonesia.
AB - Pay Later is a new payment method that allows consumers to buy products using installments with a certain deadline. Pay Later have been adopted by various online marketplaces and increased during the COVID-19. This study aims to seek light on Pay Later payment method adoption on business-to-consumer (B2C) online marketplace in Indonesia using the modification of the Technology Acceptance Model (TAM). This study uses the Partial Least Square Structural Equation Modelling (PLS-SEM) analysis method with the help of SmartPLS 3.0 and a survey filled out by 1,141 respondents. The results showed that perceived usefulness, perceived ease of use, social influence, lifestyle compatibility, consumer trust, perceived risk, and debt attitude influence the users' intention to adopt/use Pay Later, and the intention is proven to influence the actual use of Pay Later in B2C online marketplace in Indonesia.
KW - actual usage
KW - business-to-consumer
KW - Indonesia
KW - online marketplace
KW - Pay Later
UR - http://www.scopus.com/inward/record.url?scp=85127061178&partnerID=8YFLogxK
U2 - 10.1109/ICIMCIS53775.2021.9699127
DO - 10.1109/ICIMCIS53775.2021.9699127
M3 - Conference contribution
AN - SCOPUS:85127061178
T3 - Proceedings - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
SP - 187
EP - 192
BT - Proceedings - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
Y2 - 28 October 2021 through 29 October 2021
ER -