Television Company Must Innovate or Die : The Effect of Psychological Capital to Innovative Working Behavior in Television Creative Industry

The purpose of this study was to find the effect of psychological capital (PsyCap) to innovative working behavior (IWB) among millennial generation in the creative television industry. It was based on the development of internet and digital technologies which have been increased in recent years, so it took innovation from television industry to deal with that condition. The data of this study were collected from 120 employees using online questionnaires which targeting to millennials employee population that currently working in the television industry and live in the region of Jakarta-Bogor-Depok-Tangerang-Bekasi (also known as Jabodetabek region). Correlation and regression were used to analyze the obtained data. Multiple regression was used to analyze the obtained data. Results reveal that the psychological capital explain 73.8% of the variance (R2 = .738, p<.01) and also psychological capital significantly predicted innovative working behavior (F (4.115) = 80.967, p<.01). Among four tested components of psychological asset, Self-efficacy component (β=.748, p<.01), hope (β=.172, p<.01) and optimism (β=.266, p< .01) significantly predicted innovative work behavior. Surprisingly, resilience shows a reverse effect on innovation work behavior (β= -.105, p< .01). The implication of the research for the management of the organization is that management should take psychological capital as a tool to imbibe creativity and innovativeness among their millennial employees and develop it to foster a climate where employees can show creativity and innovative behavior in their organization.