Technology anxiety and social influence towards intention to use of ride-hailing service in Indonesia

Ride-hailing service has been emerging not only to change dramatically the way people commute, but more importantly, it also generates various opportunities. However, given all the benefits offered by this service, its acceptance is still challenging. This research aims to investigate as to how technology anxiety and social influence as the antecedents to ride-hailing acceptance can be effectively mediated by valence factors positively and negatively. A total of 251 valid respondents is collected and analysed using Structure Equation Modelling (SEM). The findings reveal that while the positive valence (functional, economic and social) significantly mediate the social influence, the negative valence (privacy risk and learning cost) only mediates technology anxiety. The findings also demonstrate that both valences significantly influence the attitude towards the intention to use the ride-hailing sharing service, but privacy risk. Theoretically, this research shed more light on the literature of ride-hailing adoption by improving our understanding of what and how the valence factors play the role of a comparative analysis tool for the individuals to adopt the service. Practically to the ride-hailing provider, this lesson learnt demonstrates how the valence factors can be used at increasing the adoption rate of the service. Limitations and future research directions are also discussed.