Techno-Economic Analysis of Healthy Herbal Ice Cream Product

Gynura procumbens (longevity spinach) is typically used in Asian folk medicine to treat inflammation and rheumatism. Studies show that Gynura procumbens has many applications, especially as a therapeutic medicine for antimicrobial, anti-inflammatory, antioxidant, organ protective, antihyperglycemic, antihypertensive, cardioprotective, anti-cancer, and fertility enhancement. The consumption of ice cream in Indonesia is increasing each year. Most consumers perceive ice cream as a sweet treat, with indulgence the most important trend in the market. Adding herbal ingredients to ice cream can address several consumer problems, such as high sugar intake, and provide the health benefits of herbals with ease of consumption. This study examines the techno-economic analysis of a healthy herbal ice cream product that can not only provide herbals in a trendy mode of consumption but can also address the problems that occur from consuming ice cream. The formulation of the supplement consists of longevity spinach 5%, skim milk 69.75%, extract flavor 0.6%, sugar 3.25%, salt 1%, lecithin 20%, and food coloring 0.4%. The manufacturing process consists of a typical ice cream production line with Gynura procumbens pretreatment at the start. The plant designed will produce 57,734 jars per day with a price of Rp 5,066 for each jar. The capital investment of our plant is Rp 10,305,160,564. We gain Rp 77,216,401,229 per year, with IRR as high as 46%. Our NPV is Rp 21,819,500,900 with a payback period of 2.24 years. Our product is relatively sensitive to the selling price and the price of the raw materials.