TY - GEN
T1 - Task-technology fit approach to evaluate tourists’ purchase intention in open-trip marketplace sites
AU - Nugroho, Baskoro Pramudito
AU - Shihab, Muhammad Rifki
AU - Budi, Indra
N1 - Funding Information:
This research is funded by the 2018 PITTA Research Grant, Universitas Indonesia, Contact Number: 1887/UN2.R3.1/HKP.05.00/2018
Publisher Copyright:
© 2018 IEEE.
PY - 2019/1/17
Y1 - 2019/1/17
N2 - Nowadays, eTourism has a very promising development in Indonesia. This triggers the growth of various sites that provide a marketplace to buy and sell open-trip. Hence, this study aims to identify factors that influence tourists’ intention in ordering open-trip package through open-trip marketplace sites using the approach of Task-Technology Fit theory. This study uses quantitative methods and uses questionnaires for data collection. The questionnaires obtained 57 respondents who booked through an open-trip marketplace sites. The collected data is then analyzed using Partial Least Square Structural Equational Modeling (PLS-SEM). This study found that Task-Technology Fit significantly affects tourists’ intention to buy open-trip from open-trip marketplace sites. Then, this study showed that technology characteristics affects Task-Technology Fit, and website quality is a factor that influences technology characteristics. Moreover, this study also found that task significance is a factor that significantly affects task characteristics.
AB - Nowadays, eTourism has a very promising development in Indonesia. This triggers the growth of various sites that provide a marketplace to buy and sell open-trip. Hence, this study aims to identify factors that influence tourists’ intention in ordering open-trip package through open-trip marketplace sites using the approach of Task-Technology Fit theory. This study uses quantitative methods and uses questionnaires for data collection. The questionnaires obtained 57 respondents who booked through an open-trip marketplace sites. The collected data is then analyzed using Partial Least Square Structural Equational Modeling (PLS-SEM). This study found that Task-Technology Fit significantly affects tourists’ intention to buy open-trip from open-trip marketplace sites. Then, this study showed that technology characteristics affects Task-Technology Fit, and website quality is a factor that influences technology characteristics. Moreover, this study also found that task significance is a factor that significantly affects task characteristics.
KW - Indonesian eTourism
KW - Intention to book
KW - Marketplace
KW - Open-trip
KW - Task-technology fit
UR - http://www.scopus.com/inward/record.url?scp=85062417914&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2018.8618191
DO - 10.1109/ICACSIS.2018.8618191
M3 - Conference contribution
AN - SCOPUS:85062417914
T3 - 2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
SP - 219
EP - 224
BT - 2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
Y2 - 27 October 2018 through 28 October 2018
ER -