Task-technology fit approach to evaluate tourists’ purchase intention in open-trip marketplace sites

Baskoro Pramudito Nugroho, Muhammad Rifki Shihab, Indra Budi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Nowadays, eTourism has a very promising development in Indonesia. This triggers the growth of various sites that provide a marketplace to buy and sell open-trip. Hence, this study aims to identify factors that influence tourists’ intention in ordering open-trip package through open-trip marketplace sites using the approach of Task-Technology Fit theory. This study uses quantitative methods and uses questionnaires for data collection. The questionnaires obtained 57 respondents who booked through an open-trip marketplace sites. The collected data is then analyzed using Partial Least Square Structural Equational Modeling (PLS-SEM). This study found that Task-Technology Fit significantly affects tourists’ intention to buy open-trip from open-trip marketplace sites. Then, this study showed that technology characteristics affects Task-Technology Fit, and website quality is a factor that influences technology characteristics. Moreover, this study also found that task significance is a factor that significantly affects task characteristics.

Original languageEnglish
Title of host publication2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages219-224
Number of pages6
ISBN (Electronic)9781728101354
DOIs
Publication statusPublished - 2 Jul 2018
Event10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018 - Yogyakarta, Indonesia
Duration: 27 Oct 201828 Oct 2018

Publication series

Name2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018

Conference

Conference10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
Country/TerritoryIndonesia
CityYogyakarta
Period27/10/1828/10/18

Keywords

  • Indonesian eTourism
  • Intention to book
  • Marketplace
  • Open-trip
  • Task-technology fit

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