@inproceedings{51e315f77c814d6999ab481906bf9b32,
title = "Task-technology fit approach to evaluate tourists{\textquoteright} purchase intention in open-trip marketplace sites",
abstract = "Nowadays, eTourism has a very promising development in Indonesia. This triggers the growth of various sites that provide a marketplace to buy and sell open-trip. Hence, this study aims to identify factors that influence tourists{\textquoteright} intention in ordering open-trip package through open-trip marketplace sites using the approach of Task-Technology Fit theory. This study uses quantitative methods and uses questionnaires for data collection. The questionnaires obtained 57 respondents who booked through an open-trip marketplace sites. The collected data is then analyzed using Partial Least Square Structural Equational Modeling (PLS-SEM). This study found that Task-Technology Fit significantly affects tourists{\textquoteright} intention to buy open-trip from open-trip marketplace sites. Then, this study showed that technology characteristics affects Task-Technology Fit, and website quality is a factor that influences technology characteristics. Moreover, this study also found that task significance is a factor that significantly affects task characteristics.",
keywords = "Indonesian eTourism, Intention to book, Marketplace, Open-trip, Task-technology fit",
author = "Nugroho, {Baskoro Pramudito} and Shihab, {Muhammad Rifki} and Indra Budi",
note = "Publisher Copyright: {\textcopyright} 2018 IEEE.; 10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018 ; Conference date: 27-10-2018 Through 28-10-2018",
year = "2018",
month = jul,
day = "2",
doi = "10.1109/ICACSIS.2018.8618191",
language = "English",
series = "2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "219--224",
booktitle = "2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018",
address = "United States",
}