Sustainable Tourism in Rural Area Development: Case Study: Kampung Tourism in Wanayasa, Purwakarta, West Java, Indonesia

This paper describes the development of rural area for sustainable tourism. This research stresses out the importance of strategic approach in the planning of sustainable development within the kampung Wanayasa in Purwakarta. Kampung Wanayasa offers many tourist attractions such as natural attractions, cultural attractions and man-made attractions. However, this area under study is not well imaged, commodified and packaged to be the rural tourism potential of the area. This study also seeks to determine existing viable tourism assets of village and to establish a conceptual framework on how to develop these assets. The author identifies the problems by using sustainability, competitiveness, community participation and strategic planning to generate the tourism development in Wanayasa village. This research was done by collaboration between architectural approach and tourism studies. Instead of rural tourism, the research aims to formulate kampung tourism development in order to make the tourist destination more attractive. In the final analysis, the framework of its tourism development of analysis as being significant for place is the importance of strategic planning in enhancing sustainability relate to the kampung tourism with kampung area planning, environment, social cultural and economic elements.