Abstract
This study aims to determine the right strategy for fire insurance companies. This study also discusses policy endorsement in underwriting process. The research method uses descriptive qualitative analysis and SWOT analysis. This research was conducted by collecting data consisting of primary and secondary data. The total score of the IFE matrix is 2.87. The EFE matrix is 3.342. The endorsement policy is in cell II (grow and build). The strategy that can be applied is an intensive strategy which includes market penetration, market development and product development. It also uses an integrated strategy that includes backward integration, forward integration, and horizontal integration.
Original language | English |
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Title of host publication | The 5th International Conference on Vocational Education Applied Science and Technology 2022) |
Pages | 41 |
DOIs | |
Publication status | Published - 30 Dec 2022 |
Keywords
- SWOT analysis
- intensive strategy
- integrated strategy
- fire insurance
- endorsement policy