TY - GEN
T1 - Supporting factors of sellers' reputation in e-marketplace
T2 - 8th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
AU - Fajar, Niea Kumia
AU - Sandhyaduhita, Puspa Indahati
N1 - Publisher Copyright:
© 2016 IEEE.
PY - 2017/3/6
Y1 - 2017/3/6
N2 - One of the factors that contributes to e-commerce's success, especially in developing countries, is trust. Trust plays a significant role for e-commerce players. To build trust, we need to develop a good reputation. Hence, this research is conducted to examine (identify and prioritize) factors that can develop sellers' reputation in the online market so that sellers would be able to compete and sustain in a competitive market. This research used qualitative and quantitative approach. Seven experts were interviewed in the qualitative approach which validated and thus produced 17 factors. These factors were later categorized using the Value Chain framework. After categorizing the factors, questionnaires were created based on the Fuzzy-AHP framework and distributed to 11 sellers in the top 3 Indonesian e-marketplaces. The analysis of the questionnaires showed that the 3 highest factors that can improve sellers' reputation in Indonesia e-marketplaces are customer services, after sales services, and quality of products.
AB - One of the factors that contributes to e-commerce's success, especially in developing countries, is trust. Trust plays a significant role for e-commerce players. To build trust, we need to develop a good reputation. Hence, this research is conducted to examine (identify and prioritize) factors that can develop sellers' reputation in the online market so that sellers would be able to compete and sustain in a competitive market. This research used qualitative and quantitative approach. Seven experts were interviewed in the qualitative approach which validated and thus produced 17 factors. These factors were later categorized using the Value Chain framework. After categorizing the factors, questionnaires were created based on the Fuzzy-AHP framework and distributed to 11 sellers in the top 3 Indonesian e-marketplaces. The analysis of the questionnaires showed that the 3 highest factors that can improve sellers' reputation in Indonesia e-marketplaces are customer services, after sales services, and quality of products.
KW - E-marketplace
KW - fuzzy-AHP
KW - reputation
KW - value chain analysis
UR - http://www.scopus.com/inward/record.url?scp=85016987995&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2016.7872778
DO - 10.1109/ICACSIS.2016.7872778
M3 - Conference contribution
AN - SCOPUS:85016987995
T3 - 2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
SP - 215
EP - 220
BT - 2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 15 October 2016 through 16 October 2016
ER -