Substansi dan Format Edutainment Music Video Sebagai Strategi Komunikasi Dalam Pencegahan Covid-19 di Masyarakat

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Abstract

Communication strategies on health are needed to shape COVID-19 prevention behaviour. The purpose of this study is to investigate and provide recommendation the COVID-19 preventive edutainment music video. This type of research is qualitative, thematic analytical research. On the Youtube platform, the sabyan gambus and rome rhythm music videos with COVID-19 theme became trending and viral. The subject of COVID-19 edutainment music video prevention items can be used for religious messages combined with wellbeing. The use of musicians who are well known to the public, the genre of pop music, the length of not more than 3 minutes, as well as videos and lyrics which show and contain elements of COVID-19 prevention can be a recommendation for the content and format of edutainment music video products with the theme of COVID-19 prevention
Original languageEnglish
JournalJurnal Informasi Kesehatan Indonesia (JIKI)
Publication statusPublished - 2020

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