Study on 2G Termination in Indonesia using BCG Matrix

Alaind Fadrian, Ajib Setyo Arifin

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

The presence of 4G technology encourages changes in customer behavior in the Indonesian market. This technology is believed to have fulfill the needs of the community for data access to social media, messenger, transportation services and ecommerce. On the other hand 4G technology has also replaced the 2G technology that has been primary income for operators in Indonesia. The rampant messenger technology used in the 4G era enables users to make video calls, send text messages or voice over IP networks and replace conventional calls (Circuit Switch) and Short Message Services (SMS). The sustainability of 2G technology enters a critical phase, where traffic and subscriber continues to degrade and the need for spectrum allocation for data services gets louder. For that, in this paper we analyze about the sustainability of this technology using Boston Consulting Group (BCG) Matrix. From BCG Matrix analysis, it shown that 2G have low market share and experience low growth rates. It means 2G focussed on voice services are on declining phase of product life cycle.

Original languageEnglish
Title of host publicationProceedings - 2018 5th International Conference on Information Technology, Computer and Electrical Engineering, ICITACEE 2018
EditorsMochammad Facta, Munawar Agus Riyadi, M. Arfan, Eko Didik Widianto
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages147-151
Number of pages5
ISBN (Electronic)9781538655276
DOIs
Publication statusPublished - 13 Dec 2018
Event5th International Conference on Information Technology, Computer and Electrical Engineering, ICITACEE 2018 - Semarang, Indonesia
Duration: 26 Sep 201828 Sep 2018

Publication series

NameProceedings - 2018 5th International Conference on Information Technology, Computer and Electrical Engineering, ICITACEE 2018

Conference

Conference5th International Conference on Information Technology, Computer and Electrical Engineering, ICITACEE 2018
CountryIndonesia
CitySemarang
Period26/09/1828/09/18

Keywords

  • 2G
  • Celluler
  • Telecommunication
  • Termination

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