Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform

Ricky Chandra Johanes; Rahmad Mahendra; Brahmastro Kresnaraman

doi:10.1007/978-3-030-66046-8_18

Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform

Ricky Chandra Johanes, Rahmad Mahendra, Brahmastro Kresnaraman

Faculty of Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

The product title in an e-commerce platform has a significant role in attracting consumers’ attention to the product. Poor quality of a product title needs to be improved, leading to a need for text structuring on the product title. This research proposes an approach to structure e-commerce product titles that are written in code-switched style, i.e. a pipeline method that consists of four modules; chunking, language identification, promotion words identification, and reformation. The model used in the first three modules involves the Conditional Random Field model. The experiment is carried out to test the robustness of the pipeline system. The results showed the 49,14% for the WER and 82,61% for the BLEU score.

Original language	English
Title of host publication	Computational Data and Social Networks - 9th International Conference, CSoNet 2020, Proceedings
Editors	Sriram Chellappan, Kim-Kwang Raymond Choo, NhatHai Phan
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	217-227
Number of pages	11
ISBN (Print)	9783030660451
DOIs	https://doi.org/10.1007/978-3-030-66046-8_18
Publication status	Published - 2020
Event	9th International Conference on Computational Data and Social Networks, CSoNet 2020 - Dallas, United States Duration: 11 Dec 2020 → 13 Dec 2020

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	12575 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	9th International Conference on Computational Data and Social Networks, CSoNet 2020
Country/Territory	United States
City	Dallas
Period	11/12/20 → 13/12/20

Keywords

Code switching
e-Commerce
Product title

Access to Document

10.1007/978-3-030-66046-8_18

Cite this

Johanes, R. C., Mahendra, R., & Kresnaraman, B. (2020). Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform. In S. Chellappan, K.-K. R. Choo, & N. Phan (Eds.), Computational Data and Social Networks - 9th International Conference, CSoNet 2020, Proceedings (pp. 217-227). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 12575 LNCS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-66046-8_18

Johanes, Ricky Chandra ; Mahendra, Rahmad ; Kresnaraman, Brahmastro. / Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform. Computational Data and Social Networks - 9th International Conference, CSoNet 2020, Proceedings. editor / Sriram Chellappan ; Kim-Kwang Raymond Choo ; NhatHai Phan. Springer Science and Business Media Deutschland GmbH, 2020. pp. 217-227 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform",

abstract = "The product title in an e-commerce platform has a significant role in attracting consumers{\textquoteright} attention to the product. Poor quality of a product title needs to be improved, leading to a need for text structuring on the product title. This research proposes an approach to structure e-commerce product titles that are written in code-switched style, i.e. a pipeline method that consists of four modules; chunking, language identification, promotion words identification, and reformation. The model used in the first three modules involves the Conditional Random Field model. The experiment is carried out to test the robustness of the pipeline system. The results showed the 49,14% for the WER and 82,61% for the BLEU score.",

keywords = "Code switching, e-Commerce, Product title",

author = "Johanes, {Ricky Chandra} and Rahmad Mahendra and Brahmastro Kresnaraman",

note = "Publisher Copyright: {\textcopyright} 2020, Springer Nature Switzerland AG.; 9th International Conference on Computational Data and Social Networks, CSoNet 2020 ; Conference date: 11-12-2020 Through 13-12-2020",

year = "2020",

doi = "10.1007/978-3-030-66046-8_18",

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series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Science and Business Media Deutschland GmbH",

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Johanes, RC, Mahendra, R & Kresnaraman, B 2020, Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform. in S Chellappan, K-KR Choo & N Phan (eds), Computational Data and Social Networks - 9th International Conference, CSoNet 2020, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 12575 LNCS, Springer Science and Business Media Deutschland GmbH, pp. 217-227, 9th International Conference on Computational Data and Social Networks, CSoNet 2020, Dallas, United States, 11/12/20. https://doi.org/10.1007/978-3-030-66046-8_18

Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform. / Johanes, Ricky Chandra; Mahendra, Rahmad; Kresnaraman, Brahmastro.
Computational Data and Social Networks - 9th International Conference, CSoNet 2020, Proceedings. ed. / Sriram Chellappan; Kim-Kwang Raymond Choo; NhatHai Phan. Springer Science and Business Media Deutschland GmbH, 2020. p. 217-227 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 12575 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform

AU - Johanes, Ricky Chandra

AU - Mahendra, Rahmad

AU - Kresnaraman, Brahmastro

PY - 2020

Y1 - 2020

N2 - The product title in an e-commerce platform has a significant role in attracting consumers’ attention to the product. Poor quality of a product title needs to be improved, leading to a need for text structuring on the product title. This research proposes an approach to structure e-commerce product titles that are written in code-switched style, i.e. a pipeline method that consists of four modules; chunking, language identification, promotion words identification, and reformation. The model used in the first three modules involves the Conditional Random Field model. The experiment is carried out to test the robustness of the pipeline system. The results showed the 49,14% for the WER and 82,61% for the BLEU score.

AB - The product title in an e-commerce platform has a significant role in attracting consumers’ attention to the product. Poor quality of a product title needs to be improved, leading to a need for text structuring on the product title. This research proposes an approach to structure e-commerce product titles that are written in code-switched style, i.e. a pipeline method that consists of four modules; chunking, language identification, promotion words identification, and reformation. The model used in the first three modules involves the Conditional Random Field model. The experiment is carried out to test the robustness of the pipeline system. The results showed the 49,14% for the WER and 82,61% for the BLEU score.

KW - Code switching

KW - e-Commerce

KW - Product title

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DO - 10.1007/978-3-030-66046-8_18

M3 - Conference contribution

AN - SCOPUS:85101419672

SN - 9783030660451

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 217

EP - 227

BT - Computational Data and Social Networks - 9th International Conference, CSoNet 2020, Proceedings

A2 - Chellappan, Sriram

A2 - Choo, Kim-Kwang Raymond

A2 - Phan, NhatHai

PB - Springer Science and Business Media Deutschland GmbH

T2 - 9th International Conference on Computational Data and Social Networks, CSoNet 2020

Y2 - 11 December 2020 through 13 December 2020

ER -

Johanes RC, Mahendra R, Kresnaraman B. Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform. In Chellappan S, Choo KKR, Phan N, editors, Computational Data and Social Networks - 9th International Conference, CSoNet 2020, Proceedings. Springer Science and Business Media Deutschland GmbH. 2020. p. 217-227. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-66046-8_18

Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform

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Keywords

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