Structuring Code-Switched Product Titles in Indonesian e-Commerce Platform

Ricky Chandra Johanes, Rahmad Mahendra, Brahmastro Kresnaraman

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The product title in an e-commerce platform has a significant role in attracting consumers’ attention to the product. Poor quality of a product title needs to be improved, leading to a need for text structuring on the product title. This research proposes an approach to structure e-commerce product titles that are written in code-switched style, i.e. a pipeline method that consists of four modules; chunking, language identification, promotion words identification, and reformation. The model used in the first three modules involves the Conditional Random Field model. The experiment is carried out to test the robustness of the pipeline system. The results showed the 49,14% for the WER and 82,61% for the BLEU score.

Original languageEnglish
Title of host publicationComputational Data and Social Networks - 9th International Conference, CSoNet 2020, Proceedings
EditorsSriram Chellappan, Kim-Kwang Raymond Choo, NhatHai Phan
PublisherSpringer Science and Business Media Deutschland GmbH
Pages217-227
Number of pages11
ISBN (Print)9783030660451
DOIs
Publication statusPublished - 2020
Event9th International Conference on Computational Data and Social Networks, CSoNet 2020 - Dallas, United States
Duration: 11 Dec 202013 Dec 2020

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12575 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference9th International Conference on Computational Data and Social Networks, CSoNet 2020
Country/TerritoryUnited States
CityDallas
Period11/12/2013/12/20

Keywords

  • Code switching
  • e-Commerce
  • Product title

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