TY - GEN
T1 - Strategy to Increase Behavior Intention of Using NetSuite in Food Service Industry Study Case
T2 - 6th International Conference on Industrial and Business Engineering, ICIBE 2020
AU - Maria Loretta, Joanna
AU - Saragih, Carolina
AU - Nurtjahyo Moch, Boy
AU - Muslim, Erlinda
N1 - Publisher Copyright:
© 2020 ACM.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/9/27
Y1 - 2020/9/27
N2 - To face Industrial Revolution 4.0, company start to invest Information Technology (IT) system to improve effectiveness and efficiency in decision making and business processes. One of the technology investments chosen by a lot of companies is using the Enterprise Resources Planning (ERP) system. However, the ERP implementation has a 60-90% failure risk (Ahmad, 2014) and user technology readiness is the main key for the success of ERP implementation (Sun, 2011). To make strategies that fit the needs of food service company, this research was evaluating the Technology Readiness Index (TRI) of the workers and researching the relation between technology readiness and the acceptance of ERP technology named NetSuite in Company X. To evaluating the TRI, the researcher used the updated Technology Readiness Index method developed by Parasuraman in (2014). To research the correlation between technology readiness and the technology acceptance model, the researcher uses Technology Readiness and Acceptance Model (TRAM) and processed by Partial Least Square- Structural Equation Modelling (PLS-SEM). The result is Company X has a High Readiness Technology and the variable that affects the behavior intention of using NetSuite is perceived ease of use, the variable affected the perceived ease of use are optimism, innovativeness, and discomfort. The strategy plan designed by the result of the research and validated using Importance-Performance Analysis (IPA).
AB - To face Industrial Revolution 4.0, company start to invest Information Technology (IT) system to improve effectiveness and efficiency in decision making and business processes. One of the technology investments chosen by a lot of companies is using the Enterprise Resources Planning (ERP) system. However, the ERP implementation has a 60-90% failure risk (Ahmad, 2014) and user technology readiness is the main key for the success of ERP implementation (Sun, 2011). To make strategies that fit the needs of food service company, this research was evaluating the Technology Readiness Index (TRI) of the workers and researching the relation between technology readiness and the acceptance of ERP technology named NetSuite in Company X. To evaluating the TRI, the researcher used the updated Technology Readiness Index method developed by Parasuraman in (2014). To research the correlation between technology readiness and the technology acceptance model, the researcher uses Technology Readiness and Acceptance Model (TRAM) and processed by Partial Least Square- Structural Equation Modelling (PLS-SEM). The result is Company X has a High Readiness Technology and the variable that affects the behavior intention of using NetSuite is perceived ease of use, the variable affected the perceived ease of use are optimism, innovativeness, and discomfort. The strategy plan designed by the result of the research and validated using Importance-Performance Analysis (IPA).
KW - Enterprise Resources Planning
KW - Importance-Performance Analysis
KW - Structural Equation Modelling
KW - Technology Acceptance Model
KW - Technology Readiness
KW - Technology Readiness and Acceptance Model
KW - Technology Readiness Index
UR - http://www.scopus.com/inward/record.url?scp=85098153450&partnerID=8YFLogxK
U2 - 10.1145/3429551.3429564
DO - 10.1145/3429551.3429564
M3 - Conference contribution
AN - SCOPUS:85098153450
T3 - ACM International Conference Proceeding Series
SP - 32
EP - 36
BT - ICIBE 2020 - 2020 6th International Conference on Industrial and Business Engineering
PB - Association for Computing Machinery
Y2 - 27 September 2020 through 29 September 2020
ER -