Strategy to Increase Behavior Intention of Using NetSuite in Food Service Industry Study Case: Company X

Joanna Maria Loretta, Carolina Saragih, Boy Nurtjahyo Moch, Erlinda Muslim

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

To face Industrial Revolution 4.0, company start to invest Information Technology (IT) system to improve effectiveness and efficiency in decision making and business processes. One of the technology investments chosen by a lot of companies is using the Enterprise Resources Planning (ERP) system. However, the ERP implementation has a 60-90% failure risk (Ahmad, 2014) and user technology readiness is the main key for the success of ERP implementation (Sun, 2011). To make strategies that fit the needs of food service company, this research was evaluating the Technology Readiness Index (TRI) of the workers and researching the relation between technology readiness and the acceptance of ERP technology named NetSuite in Company X. To evaluating the TRI, the researcher used the updated Technology Readiness Index method developed by Parasuraman in (2014). To research the correlation between technology readiness and the technology acceptance model, the researcher uses Technology Readiness and Acceptance Model (TRAM) and processed by Partial Least Square- Structural Equation Modelling (PLS-SEM). The result is Company X has a High Readiness Technology and the variable that affects the behavior intention of using NetSuite is perceived ease of use, the variable affected the perceived ease of use are optimism, innovativeness, and discomfort. The strategy plan designed by the result of the research and validated using Importance-Performance Analysis (IPA).

Original languageEnglish
Title of host publicationICIBE 2020 - 2020 6th International Conference on Industrial and Business Engineering
PublisherAssociation for Computing Machinery
Pages32-36
Number of pages5
ISBN (Electronic)9781450387880
DOIs
Publication statusPublished - 27 Sep 2020
Event6th International Conference on Industrial and Business Engineering, ICIBE 2020 - Macau, China
Duration: 27 Sep 202029 Sep 2020

Publication series

NameACM International Conference Proceeding Series

Conference

Conference6th International Conference on Industrial and Business Engineering, ICIBE 2020
CountryChina
CityMacau
Period27/09/2029/09/20

Keywords

  • Enterprise Resources Planning
  • Importance-Performance Analysis
  • Structural Equation Modelling
  • Technology Acceptance Model
  • Technology Readiness
  • Technology Readiness and Acceptance Model
  • Technology Readiness Index

Fingerprint Dive into the research topics of 'Strategy to Increase Behavior Intention of Using NetSuite in Food Service Industry Study Case: Company X'. Together they form a unique fingerprint.

Cite this