Strategy for Improving the Performance of Language Education Institutions Using SWOT Analysis: Case Study of Arabic Language Education at Ma’had ABC

At Ma’had ABC, a religious education institution, the Arabic language program plays an important role, especially in Islamic da’wah and diplomatic relations between Indonesia and Saudi Arabia. Since 9/11, however, the development of the Arabic language program has stalled due to the decline of aid from Saudi Arabian education funds. In order to improve the performance of educational institutions like Ma’had ABC, appropriate and effective strategies are needed. Strategy preparation is done by identifying internal and external factors (SWOT analysis), which are then analyzed using IFE, EFE, and IE matrix instruments. The data used in this research consist of primary and secondary data processed through a content analysis method. The results show a need to increase teachers’ capacity for school management, especially in the area of finances, increase the capacity of educators and administrative staff of education, and develop a more exciting method of teaching and learning to increase student participation.