Strategic development for a filter automotive component company in facing the electric vehicles era in indonesia

Many countries have supported the development of sustainable technology in the automotive sector by making innovations for Electric Vehicles (EV). Indonesia is one of the countries that supports this program. With this program, it is estimated that 30% of automotive component suppliers in Indonesia will disappear because EVs have fewer components than current conventional vehicles. The filter is one of the automotive components that are directly related to the Internal Combustion Engine (ICE) for conventional vehicles. By conducting a case study approach to a filter manufacturer and formulating the IE matrix. The result shows that threats regarding government regulations for electric cars can be overcome by other policies regarding biofuels that still use filters in the engine combustion process because natural resources from its country, economic condition, and growth rate in Indonesia also are good opportunities for the external factors. The company's internal capabilities greatly affect the company's readiness. Marketing, financial, and research and development aspects have a strong correlation with the company's strategy in facing the electric vehicles era in the future, therefore the choices for this company are quietly much those are integration strategy, market penetration, market development, and product development.