Strategic development for a filter automotive component company in facing the electric vehicles era in indonesia

Hikari Qurrata’Ain Nurhadi, Rahmat Nurcahyo, Djoko Sihono Gabriel

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Many countries have supported the development of sustainable technology in the automotive sector by making innovations for Electric Vehicles (EV). Indonesia is one of the countries that supports this program. With this program, it is estimated that 30% of automotive component suppliers in Indonesia will disappear because EVs have fewer components than current conventional vehicles. The filter is one of the automotive components that are directly related to the Internal Combustion Engine (ICE) for conventional vehicles. By conducting a case study approach to a filter manufacturer and formulating the IE matrix. The result shows that threats regarding government regulations for electric cars can be overcome by other policies regarding biofuels that still use filters in the engine combustion process because natural resources from its country, economic condition, and growth rate in Indonesia also are good opportunities for the external factors. The company's internal capabilities greatly affect the company's readiness. Marketing, financial, and research and development aspects have a strong correlation with the company's strategy in facing the electric vehicles era in the future, therefore the choices for this company are quietly much those are integration strategy, market penetration, market development, and product development.

Original languageEnglish
Title of host publicationProceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, 2021
PublisherIEOM Society
Pages758-766
Number of pages9
ISBN (Print)9781792361241
Publication statusPublished - 2021
Event11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021 - Virtual, Online
Duration: 7 Mar 202111 Mar 2021

Publication series

NameProceedings of the International Conference on Industrial Engineering and Operations Management
ISSN (Electronic)2169-8767

Conference

Conference11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021
CityVirtual, Online
Period7/03/2111/03/21

Keywords

  • Electric Vehicle
  • Filter
  • Strategic Development

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