Abstract
Podcasts open up new spaces for playing in the audio field. Podcasts have had high traction in
Indonesia, especially from the beginning of 2019. With easy access to this new audio media, there
has been a significant increase in listeners in the process of development. The purpose of this
research is to see the strategy of storytelling, spreadability, and podcast monetization as a new
media for comedy. This research method uses the constructivism paradigm of a qualitative
approach. This study found three main strategies in the management of comedy podcasts, namely
storytelling strategies that prioritize natural elements, their distribution by emphasizing
promotional content and podcast collaboration and monetization.
Indonesia, especially from the beginning of 2019. With easy access to this new audio media, there
has been a significant increase in listeners in the process of development. The purpose of this
research is to see the strategy of storytelling, spreadability, and podcast monetization as a new
media for comedy. This research method uses the constructivism paradigm of a qualitative
approach. This study found three main strategies in the management of comedy podcasts, namely
storytelling strategies that prioritize natural elements, their distribution by emphasizing
promotional content and podcast collaboration and monetization.
Original language | Indonesian |
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Pages (from-to) | 140-160 |
Number of pages | 20 |
Journal | Jurnal Riset Komunikasi (JURKOM) |
Volume | 3 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2020 |