Spotify: Aplikasi Music Streaming untuk Generasi Milenial

S. Yollis Michdon Netti, Irwansyah

Research output: Contribution to journalArticlepeer-review


The large population in Indonesia has become a huge market for many products, including streaming music-based technology products, to reach the target audience of young people. One of the applications that is becoming a trend at the moment is Spotify. A streaming music platform that has many interesting features, and is widely used by millenial generation around the world, including in Indonesia to listen to music. This paper aims to explain clearly and detail about Spotify as the world's largest streaming music platform, how the business model used by Spotify, how Spotify helps musicians to maximize their earnings, how Spotify can change the trend of listening to music from millennials and connoisseurs music around the world, what is the millennial reference for listening to music online, how millennial generation consumes music, history and streaming music technology trends, how Spotify prepares its technology to remain number one, how does music streaming in Spotify, what Just about the online advertising services from Spotify For Brands, how to implement Spotify ads for the brand and ad format used, what brand success stories have used Spotify's advertising services, and how Spotify helps the brand to reach millennials in effective, and how Spotify utilizes technology to be at the forefront of the moment.
Original languageIndonesian
Pages (from-to)1-16
JournalJurnal Komunikasi
Issue number1
Publication statusPublished - 1 Dec 2018


  • Spotify
  • Music Streaming
  • Millennial Generation
  • Online Advertising

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