Spatio-temporal analysis of fixed broadband customer acquisition

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

As the need of people towards internet is increasing, fixed broadband market is growing. The growth of the market leads to bigger opportunity for provider in penetrating the market and gaining new customers. To penetrate the market, fixed broadband provider needs to make big investment in building and upgrading the network infrastructures as it offers more stability in service through the network configuration. Thus, it is important for fixed broadband provider to analyze its historical data to know which location it should choose and prioritize. Supporting the need of provider, this study was conducted to explore spatially the trends and emerging hot spots of customer acquisition through geographical information system based data of customer order. The research was conducted using spatio-temporal analysis on space time cube created from the data. The results show that the overall trend of number of customer acquisition is increasing and the emerging hot spots happen in the northern area of this study scoped region. The results of this research visualize the trends and emerging hot spots in the form of thematic map.

Original languageEnglish
Title of host publicationProceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages115-120
Number of pages6
ISBN (Electronic)9781538629659
DOIs
Publication statusPublished - 12 Jan 2018
Event8th IEEE International Conference on Awareness Science and Technology, iCAST 2017 - Taichung, Taiwan, Province of China
Duration: 8 Nov 201710 Nov 2017

Publication series

NameProceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
Volume2018-January

Conference

Conference8th IEEE International Conference on Awareness Science and Technology, iCAST 2017
Country/TerritoryTaiwan, Province of China
CityTaichung
Period8/11/1710/11/17

Keywords

  • customer acquisition
  • geographical information system
  • space time cube
  • spatio-temporal analysis

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