TY - GEN
T1 - Spatio-temporal analysis of fixed broadband customer acquisition
AU - Rosyidah, Asma
AU - Prajitno, Isti Surjandari
PY - 2018/1/12
Y1 - 2018/1/12
N2 - As the need of people towards internet is increasing, fixed broadband market is growing. The growth of the market leads to bigger opportunity for provider in penetrating the market and gaining new customers. To penetrate the market, fixed broadband provider needs to make big investment in building and upgrading the network infrastructures as it offers more stability in service through the network configuration. Thus, it is important for fixed broadband provider to analyze its historical data to know which location it should choose and prioritize. Supporting the need of provider, this study was conducted to explore spatially the trends and emerging hot spots of customer acquisition through geographical information system based data of customer order. The research was conducted using spatio-temporal analysis on space time cube created from the data. The results show that the overall trend of number of customer acquisition is increasing and the emerging hot spots happen in the northern area of this study scoped region. The results of this research visualize the trends and emerging hot spots in the form of thematic map.
AB - As the need of people towards internet is increasing, fixed broadband market is growing. The growth of the market leads to bigger opportunity for provider in penetrating the market and gaining new customers. To penetrate the market, fixed broadband provider needs to make big investment in building and upgrading the network infrastructures as it offers more stability in service through the network configuration. Thus, it is important for fixed broadband provider to analyze its historical data to know which location it should choose and prioritize. Supporting the need of provider, this study was conducted to explore spatially the trends and emerging hot spots of customer acquisition through geographical information system based data of customer order. The research was conducted using spatio-temporal analysis on space time cube created from the data. The results show that the overall trend of number of customer acquisition is increasing and the emerging hot spots happen in the northern area of this study scoped region. The results of this research visualize the trends and emerging hot spots in the form of thematic map.
KW - customer acquisition
KW - geographical information system
KW - space time cube
KW - spatio-temporal analysis
UR - http://www.scopus.com/inward/record.url?scp=85050582357&partnerID=8YFLogxK
U2 - 10.1109/ICAwST.2017.8256428
DO - 10.1109/ICAwST.2017.8256428
M3 - Conference contribution
T3 - Proceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
SP - 115
EP - 120
BT - Proceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 8th IEEE International Conference on Awareness Science and Technology, iCAST 2017
Y2 - 8 November 2017 through 10 November 2017
ER -