Software as a service adoption in micro, small and medium enterprise in Indonesia: Examining the environmental factors

Hendry Tju, Panca O.Hadi Putra, Putu Wuri Handayani

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This research aims to identify factors affecting adoption of Software as a Service (SaaS) in Micro, Small and Medium Enterprises (MSME). The combination of technological organization environment (TOE) framework, institutional theory (INT), and diffusion of innovation (DOI theory) were used as the basis of environment factors that influence adoption of SaaS. Data were collected from 136 owners or directors of MSMEs around Indonesia representing MSMEs with diverse backgrounds. Through the use of PLS-SEM, this research confirms environmental factors affecting MSMEs in adopting SaaS technology. Furthermore, this research also discusses the influence of environmental factors in different organizational scales of MSMEs (micro, small, and medium).

Original languageEnglish
Title of host publicationProceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages170-175
Number of pages6
ISBN (Electronic)9781728170718
DOIs
Publication statusPublished - Aug 2020
Event5th International Conference on Information Management and Technology, ICIMTech 2020 - Virtual, Bandung, Indonesia
Duration: 13 Aug 202014 Aug 2020

Publication series

NameProceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020

Conference

Conference5th International Conference on Information Management and Technology, ICIMTech 2020
Country/TerritoryIndonesia
CityVirtual, Bandung
Period13/08/2014/08/20

Keywords

  • Cloud computing
  • Environment factors
  • Information technology adoption
  • Medium enterprises (MSME)
  • Micro
  • Small
  • Software as a service (Saas)

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