Abstract
This paper presents the results of base-line research that aimed to analyze the usage of social media among 55 Government Public Relations (GPR) practitioners in the Ministry of Finance of the Republic of Indonesia. Social networks represent the potential for increased interaction between public administration, especially PR practitioners, and its stakeholders. The research used online survey methods and the results revealed that GPR practitioners in the Ministry of Finance mainly used Facebook and Instagram to interact only with “Group friends” and “Only to certain friends.” This study provides a basic stepping stone for understanding the roles and uses of social media in the work of GPR practitioners and their organizational readiness.
| Original language | English |
|---|---|
| Journal | Advances in Social Science, Education and Humanities Research |
| Volume | 558 |
| DOIs | |
| Publication status | Published - 2021 |
| Event | The 4th Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019): Network Society: Continuity and Change - JS Luwansa Hotel, Jakarta, Indonesia Duration: 13 Aug 2019 → 15 Aug 2019 Conference number: 4th http://conference.ui.ac.id/aprish/aprish_2019 |
Keywords
- Social Media
- Social Media Usage
- Government Public Relations Practitioners
- User Acceptance Model
- Organizational Readiness