Rapid technological developments are affecting the intersection of life and the nation’s economy, causing a disruption in the way humans interact and communicate. This change affects the way in which economic activities are conducted place, especially in marketing, where customer retention is the most important objective. This study thereby determines whether social media has an influence on consumer loyalty by employing a quantitative approach with multiple regression. Data were collected by distributing questionnaires to 32 respondents who were inpatients at Siloam Hospital.
|Name||Advances in Social Science, Education and Humanities Research|
|Conference||3rd International Conference on Vocational Higher Education (ICVHE 2018)|
|Period||2/08/18 → 4/08/18|
- social media
- customer loyalty