@inproceedings{4c9734aaaae1462f8c90e1d0e7d10a4b,
title = "Social Media Marketing{\textquoteright}s Influence on Customer Loyalty: A Case Study of Siloam Hospital",
abstract = "Rapid technological developments are affecting the intersection of life and the nation{\textquoteright}s economy, causing a disruption in the way humans interact and communicate. This change affects the way in which economic activities are conducted place, especially in marketing, where customer retention is the most important objective. This study thereby determines whether social media has an influence on consumer loyalty by employing a quantitative approach with multiple regression. Data were collected by distributing questionnaires to 32 respondents who were inpatients at Siloam Hospital.",
keywords = "social media, customer loyalty, customer, marketing, hospital",
author = "Santoso, {Radityo Kusumo} and Nur Fadilah",
year = "2020",
month = apr,
day = "3",
doi = "10.2991/assehr.k.200331.146",
language = "English",
volume = "426",
series = "Advances in Social Science, Education and Humanities Research",
publisher = "Atlantis Press",
pages = "224--232",
booktitle = "Proceedings of The 3rd International Conference on Vocational Higher Education (ICVHE 2018)",
address = "Netherlands",
note = "3rd International Conference on Vocational Higher Education (ICVHE 2018) : “Understanding Digital World. From Theory to Practices.” ; Conference date: 02-08-2018 Through 04-08-2018",
}