Social-Media Driven: The Phenomenon and Existence of Mainstream Online Media in Disruption Era

Achmad rouzni Noor ii, Niken febrina Ernungtyas

Research output: Contribution to conferencePaperpeer-review

Abstract

The presence of social media has changed the habits of readers when searching for actual information. This phenomenon driven by social media can threaten the existence of mainstream media based online. In Indonesia, many new media are emerging thanks to the ease of social media and citizen journalism participation. As a result, this condition has the potential to disrupt the online media business market. From the phenomenon of social media-driven, the authors conducted a study with a qualitative approach by means of observation and interviews, and examined the study of literature to examine mainstream media strategies in anticipating threats that exist in the era of social media and react to them as opportunities for future gains.
Original languageEnglish
DOIs
Publication statusPublished - 2020
Event2nd Jogjakarta Communication Conference (JCC 2020) - Yogyakarta, Indonesia
Duration: 18 Mar 202019 Mar 2020

Conference

Conference2nd Jogjakarta Communication Conference (JCC 2020)
Period18/03/2019/03/20

Fingerprint

Dive into the research topics of 'Social-Media Driven: The Phenomenon and Existence of Mainstream Online Media in Disruption Era'. Together they form a unique fingerprint.

Cite this