Abstract
The presence of social media has changed the habits of readers when searching for actual information. This phenomenon driven by social media can threaten the existence of mainstream media based online. In Indonesia, many new media are emerging thanks to the ease of social media and citizen journalism participation. As a result, this condition has the potential to disrupt the online media business market. From the phenomenon of social media-driven, the authors conducted a study with a qualitative approach by means of observation and interviews, and examined the study of literature to examine mainstream media strategies in anticipating threats that exist in the era of social media and react to them as opportunities for future gains.
Original language | English |
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DOIs | |
Publication status | Published - 2020 |
Event | 2nd Jogjakarta Communication Conference (JCC 2020) - Yogyakarta, Indonesia Duration: 18 Mar 2020 → 19 Mar 2020 |
Conference
Conference | 2nd Jogjakarta Communication Conference (JCC 2020) |
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Period | 18/03/20 → 19/03/20 |