Social media communication: content analysis of Indonesian parliament instagram account

Achmad Jamil, Eriyanto Eriyanto

Research output: Contribution to journalArticlepeer-review

Abstract

This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.

Original languageEnglish
Pages (from-to)746-763
JournalJURNAL STUDI KOMUNIKASI
Volume5
Issue number3
DOIs
Publication statusPublished - Nov 2021

Keywords

  • dialogic communication
  • social media
  • Instagram
  • public institution

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