Social marketing: A framework for paving the pathway of legal assistance programme

Adilla Anggraeni, Sari Wahyuni

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study focuses on the different factors influencing social marketing programme implementation of legal assistance in Indonesia. The variables being examined are variables in theory of planned behaviour (attitude, subjective norms, perceived behavioural control) and additional variables influencing attitude and intention (perceived costs, perceived needs, perceived risks, perceived benefits). The study utilizes both qualitative and quantitative research method. The first stage of this study is a qualitative research consisting of interviews with advocates and keypersons of legal assistance service providers (lembaga bantuan hukum). On the second stage, a cross-sectional quantitative study will be conducted involving the targeted audiences of legal assistance programme in Indonesia. The findings of the first stage of this study reveal some variables posited to influence intention of the targeted audiences to use legal assistance programme. The second stage of the study is expected to provide more insights on the variables influencing intention to use legal assistance programme.

Original languageEnglish
Title of host publicationInterdisciplinary Behavior and Social Sciences - Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Sciences, ICIBSoS 2014
EditorsFord Lumban Gaol
PublisherCRC Press/Balkema
Pages415-420
Number of pages6
ISBN (Print)9781138027350
Publication statusPublished - 1 Jan 2015
Event3rd International Congress on Interdisciplinary Behavior and Social Sciences, ICIBSoS 2014 - Bali, Indonesia
Duration: 1 Nov 20142 Nov 2014

Publication series

NameInterdisciplinary Behavior and Social Sciences - Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Sciences, ICIBSoS 2014

Conference

Conference3rd International Congress on Interdisciplinary Behavior and Social Sciences, ICIBSoS 2014
Country/TerritoryIndonesia
CityBali
Period1/11/142/11/14

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