Social CRM features identification for higher education

Eko Kuswardono Budiardjo, Achmad Nizar Hidayanto, Meyliana, Widia Resti Fitriani, Qorib Munajat

Research output: Contribution to journalArticlepeer-review

Abstract

Higher Education (HE) institution as a social business entity is necessary to keep update to the business practices. It is necessary to drive the involvement of their customer in their business chain activities via. social media, hereinafter referred to as Social CRM (S-CRM). The value chain of a HE business processes consist of education, research and community services (HEVC). Those HEVC is derived based APQC cross industry process classification framework. The social CRM itself is a business process of HEVC in which involving a face-to-face to its customer (student and graduates). This study describes the identified social CRM features that are intended to work to support those business processes. Those software features groups into operational, collaboration and analytical social CRM. The operasional CRM itself consist of marketing automation, sales-force automation and service automation.

Original languageEnglish
Pages (from-to)2327-2333
Number of pages7
JournalJournal of Engineering and Applied Sciences
Volume12
Issue number9
DOIs
Publication statusPublished - 1 Jan 2017

Keywords

  • Business process model
  • Business processes
  • Classification framework
  • Higher education
  • Social-CRM
  • Software features

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