Geochemical and geophysical analyses of shale gas have been carried out in Brown Shale, Middle Pematang Formation, Central Sumatra Basin. The paper is aimed at delineating the sweet spot distribution of potential shale gas reservoir, which is based on Total Organic Carbon (TOC), Maturity level data, and combined with TOC modeling that refers to Passey and Regression Multi Linear method. We used 4 well data, side wall core and 3D pre-stack seismic data. Our analysis of geochemical properties is based on well log and core data and its distribution are constrained by a framework of 3D seismic data, which is transformed into acoustic impedance. Further, the sweet spot of organic-rich shale is delineated by mapping TOC, which is extracted from inverted acoustic impedance. Our experiment analysis shows that organic materials contained in the formation of Middle Pematang Brown Shale members have TOC range from 0.15 to 2.71 wt.%, which is classified in the quality of poor to very good. In addition, the maturity level of organic material is ranging from 373°C to 432°C, which is indicated by vitrinite reflectance (Ro) of 0.58. In term of kerogen type, this Brown shale formation is categorized as kerogen type of II I III, which has the potential to generate a mixture of gasIoil on the environment.