TY - GEN
T1 - Segmenting the Subscribers of An Indonesian 4G Service Operator Using RFM Method
AU - Tri Wibowo, Joko
AU - Suryanegara, Muhammad
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021/7/17
Y1 - 2021/7/17
N2 - This research aims to conduct subscribers' segmentation of an Indonesian 4G mobile technology service operator by using RFM (Recency, Frequency, Monetary) method. It divides the subscribers into some market segments that reflects the same needs and capabilities. The primary data of 999,399 subscribers are processed following the steps of RFM method. The results show that about two-Third of the subscribers is in the segments reflecting a lower Monetary value, while one-Third is having higher Monetary value; in which the values correspondent to the subscribers' ARPU. However the subscribers are also having various purchasing behavior, reflected by Recency and Frequency values. The results can be utilized to assist 4G operator companies on developing advanced strategies to retain customers and increase the ARPU.
AB - This research aims to conduct subscribers' segmentation of an Indonesian 4G mobile technology service operator by using RFM (Recency, Frequency, Monetary) method. It divides the subscribers into some market segments that reflects the same needs and capabilities. The primary data of 999,399 subscribers are processed following the steps of RFM method. The results show that about two-Third of the subscribers is in the segments reflecting a lower Monetary value, while one-Third is having higher Monetary value; in which the values correspondent to the subscribers' ARPU. However the subscribers are also having various purchasing behavior, reflected by Recency and Frequency values. The results can be utilized to assist 4G operator companies on developing advanced strategies to retain customers and increase the ARPU.
KW - Customer Segmentation
KW - Provider
KW - RFM Modeling
UR - http://www.scopus.com/inward/record.url?scp=85115713828&partnerID=8YFLogxK
U2 - 10.1109/COMNETSAT53002.2021.9530772
DO - 10.1109/COMNETSAT53002.2021.9530772
M3 - Conference contribution
AN - SCOPUS:85115713828
T3 - 10th IEEE International Conference on Communication, Networks and Satellite, Comnetsat 2021 - Proceedings
SP - 280
EP - 283
BT - 10th IEEE International Conference on Communication, Networks and Satellite, Comnetsat 2021 - Proceedings
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 10th IEEE International Conference on Communication, Networks and Satellite, Comnetsat 2021
Y2 - 17 July 2021 through 18 July 2021
ER -