Search engine optimization (SEO) approach in studying information demand and supply: Methodology of geo-targeted keywords with case study of hospital websites in Jakarta

Ari Tri Wibowo Yudasubrata, Raja Oktovin Parhasian Damanik, Achmad Nizar Hidayanto, Nur Fitriah Ayuning Budi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Website owners in industry have been successfully using Search Engine Optimization (SEO) to improve the visibility of their websites in search engine. Despite this, its use in research in understanding information supply and demand in internet has been very scarce. Our contribution is a methodology about the techniques for keyword preparation that are used in SEO called geo-targeted keyword and discuss the potential. In addition to it, we use the method to study about the demand and supply of information of health services and facilities in Jakarta. Furthermore, the data obtained from this method is used to analyze the performance of hospital websites in Jakarta to fulfill the need for such information compared to the emerging competitors, e.g. health startup websites. Our experiment shows a positive correlation between information supply and demand about health but the performance of hospital websites are weakly correlated with the information demand (Abstract).

Original languageEnglish
Title of host publication2019 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages519-524
Number of pages6
ISBN (Electronic)9781728152929
DOIs
Publication statusPublished - Oct 2019
Event11th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019 - Bali, Indonesia
Duration: 12 Oct 201913 Oct 2019

Publication series

Name2019 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019

Conference

Conference11th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019
Country/TerritoryIndonesia
CityBali
Period12/10/1913/10/19

Keywords

  • Google
  • Health Information
  • Hospital
  • Internet
  • Keywords
  • Search Engines
  • SEO
  • Supply Demand
  • Website

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