Saving Behavior of Female Workers in New Normal

Currently, the community must make adjustments to the new conditions that are being faced. People have started adaptation by implementing new life habits called "new normal life". The urgency of saving in the face of the new normal is very important to help the recovery and growth of the Indonesian economy. In a public health emergency, people are more willing to save money than spend it, which is not conducive to economic development and recovery. Our research will provide advice on how to have a better understanding of financial behavior during a pandemic. This analysis aims to provide good knowledge of financial behavior during an emergency. Using a qualitative research approach, this study seeks to uncover what motivates women to save amid the limitations and obstacles they face. The results of the study found that there are three motivations behind women working formally to save. The first motivation is Children Education which explains that in the provision of part of the income they have is to prepare for the costs of children's education. The second is emergencies which state that something that prompts to make allowances is to prepare costs for unexpected needs that cannot be controlled or controlled by humans. The third is related to religiosity, namely the need to perform the pilgrimage.