Abstract
This study aims to overview life insurance market development in industry 4.0. It also attempts to examinethe utilization of insurance technology and what competencies must be owned by insurance agents. Theauthors collected literature on insurance technology, which is used in Indonesia. Then, the authorinterviewed 15 respondents who often use the insurTech application to see what factors influence theresponse of the portal. The data found is processed using descriptive statistical methods. Based on theresults, the insurance market has implemented the “4.0”. Insurance sales distribution in Indonesia with thehybrid method is to combine the internet and face to face. Futuready has a portal with attractive, userfriendly, complete product sales, whereas the online portal provides complete premium simulation, namelyCekpremi. Insurance agents are still needed as an intermediary between customers and the insuranceindustry. The competencies of insurance agents are knowledgeable of law/regulation, skills in implementingcodes of ethics, knowledge of life insurance, knowledge of products, skills/expertise of marketers, andpersonal development. This paper contributes to marketing insurance management. The use of InsurTech inthe insurance marketing process will increase, but currently, InsurTech will not replace the role of theinsurance agent.
| Original language | English |
|---|---|
| Title of host publication | The International Conference of Vocational Higher Education (ICVHE) “Empowering Human Capital Towards Sustainable 4.0 Industry” |
| Pages | 59-63 |
| DOIs | |
| Publication status | Published - 2019 |
Keywords
- Technology
- Insurance
- Agent
- Competencies