Risk Management of New Product Development Process on Footwear Industry In Indonesia, Case Study : PT BRODO GANESHA INDONESIA

Amalia Suzianti, Priandra Aditya Wattimena, Rheinanda Kaniaswari

Research output: Contribution to conferencePaperpeer-review

Abstract

Footwear industry has been one of the Indonesian government's concern in order to enhance the nation's economy. Each year, the footwear industry's economic value is increasing and significantly contributing to the national non-mineral export. This indicates that Indonesia has a great opportunity to further enhance its footwear global market share. However, due to the significant growth of the global market demand, the number of competitors in the footwear global industry are also increasing with China as the market greatest influencer. Hence, to compete in the global footwear industry, Indonesian business owners have to increase their competitiveness level. This research is focused on the risk management that might arise during the developing process of a new product in the footwear industry, to increase the competitiveness level of Indonesian footwear industry. Using PT Brodo Ganesha Indonesia as a study case. The method used for the research is House of Risk, a new method adopted from the Failure Mode Effect Analysis and House of Quality methods. The method is not only showing the possibility of risks that might arise, but also focused on giving a proactive strategy to mitigate the identified risk. The outcome of this research is the list of risks that found in the developing process of a new product and the strategy to mitigate those risks involved. This research is designed for footwear industry's business owners as a benchmark for their product development process to make it more efficient.
Original languageEnglish
Publication statusPublished - 2017
EventThe 15th International Conference on Quality in Research (QiR 2017) - ID, Bali, Indonesia
Duration: 1 Jan 2018 → …

Conference

ConferenceThe 15th International Conference on Quality in Research (QiR 2017)
Country/TerritoryIndonesia
CityBali
Period1/01/18 → …

Keywords

  • House of Risk; Risk Management; New Product Development; Footwear Industry; PT Brodo Ganesha Indonesia.

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