Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

Widia Resti Fitriani, Arif Budi Mulyono, Achmad Nizar Hidayanto, Qorib Munajat

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?'. Together they form a unique fingerprint.

Keyphrases

Computer Science

Social Sciences

Psychology