In the era of war for talent, attracting and retaining the talented people become necessary to gain organizationâ€™s competitive advantage. Nowadays, human capital become more important when disruptive innovation occured due to the sophisticated digitalisation. So, retaining best employees that have competences which aligned with the company is a must. This study aims to analyze the influence of employer attractiveness toward retention permanent employees in Human Resource Directorate of PT Pertamina (Persero). There are five dimensions that create employee attractiveness. This research attempt to measure those five dimensions of employer attractiveness which are development value, social value, interest value, applicant value and economic value. Moreover, it also analyse how those dimensions imply the retention of permanent employee. The method of the research is quantitative through survey to 48 permanent employees in HR Directorate of PT Pertamina (Persero). The result indicates that employer attractiveness has a significant influence on employee retention.
|Publication status||Published - 2017|
|Event||International Research Conference on Economics and Business - ID, Malang, Indonesia|
Duration: 1 Jan 2017 → …
|Conference||International Research Conference on Economics and Business|
|Period||1/01/17 → …|
- Employer attractiveness, Retention, Human Resource Management, Globalization