Retaining Best Employee in globalization Era : Empirical Study From Measuring Employer Attractiveness in PT Pertamina (Persero)

Suci Marliana, Eko Sakapurnama

Research output: Contribution to conferencePaperpeer-review

Abstract

In the era of war for talent, attracting and retaining the talented people become necessary to gain organization’s competitive advantage. Nowadays, human capital become more important when disruptive innovation occured due to the sophisticated digitalisation. So, retaining best employees that have competences which aligned with the company is a must. This study aims to analyze the influence of employer attractiveness toward retention permanent employees in Human Resource Directorate of PT Pertamina (Persero). There are five dimensions that create employee attractiveness. This research attempt to measure those five dimensions of employer attractiveness which are development value, social value, interest value, applicant value and economic value. Moreover, it also analyse how those dimensions imply the retention of permanent employee. The method of the research is quantitative through survey to 48 permanent employees in HR Directorate of PT Pertamina (Persero). The result indicates that employer attractiveness has a significant influence on employee retention.
Original languageEnglish
Publication statusPublished - 2017
EventInternational Research Conference on Economics and Business - ID, Malang, Indonesia
Duration: 1 Jan 2017 → …

Conference

ConferenceInternational Research Conference on Economics and Business
CountryIndonesia
CityMalang
Period1/01/17 → …

Keywords

  • Employer attractiveness, Retention, Human Resource Management, Globalization

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