Retailers' intention in using mobile payment in Indonesia

Amira Luthfia Fitriani, Putu Wuri Handayani, Fatimah Azzahro

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The rapid growth of internet in Indonesia is making a significant difference to the retails business in attracting the attention of its customers. Mobile payment is required to support the small-medium retailers to run their business online. The authors conducted this research to identity factors influencing user's intention to use mobile payment from a retailer's perspective in Indonesia. The target of the respondents in this study are online retailers that have been using or will be using mobile payment applications as online payment transactions method. The authors managed to collect 671 respondents during the two months period of online questionnaire in social media. The data from the questionnaire was analyzed with CB-SEM method using AMOS 21.0 software. The result from data processing shows that the factors influencing intention to use mobile payment from the retailers' perspective are government regulations, trust on platform, retailer's engagement, brand value, network externalities, and retailer's satisfaction. In this research, trust on platform directly affects retailer's satisfaction and has the highest correlation value among other factors. This study can provide guidance to the retailers on the benefits of using mobile-based payments in their business.

Original languageEnglish
Title of host publicationProceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages675-680
Number of pages6
ISBN (Electronic)9781728170718
DOIs
Publication statusPublished - Aug 2020
Event5th International Conference on Information Management and Technology, ICIMTech 2020 - Virtual, Bandung, Indonesia
Duration: 13 Aug 202014 Aug 2020

Publication series

NameProceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020

Conference

Conference5th International Conference on Information Management and Technology, ICIMTech 2020
Country/TerritoryIndonesia
CityVirtual, Bandung
Period13/08/2014/08/20

Keywords

  • Indonesia
  • Intention to use
  • Mobile payment
  • Retailer satisfaction
  • Small-medium enterprises

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