Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach

Business & Economics

• Service Evaluation 100%
• Conjoint Analysis 85%
• Service Delivery 72%
• Relative Importance 65%
• Country of Origin 28%
• Customer Expectations 20%
• Country Image 12%
• Country of Origin Effects 12%
• Experimental Design 11%
• Service Experience 11%
• Consumer Evaluation 10%
• Predictors 9%
• Service Provision 9%
• Staffing 9%
• Singapore 8%
• Quality of Service 7%
• Indonesia 7%
• Empirical Study 5%
• Design Methodology 4%

Engineering & Materials Science

• Design of experiments 34%
• Industry 32%
• Quality of service 29%